Outbound GTM Engineer
The Spiral Agency | Toronto (Hybrid)
At Spiral, we don’t just build software — we build revenue systems that transform how logistics companies grow.
Winbox® is our outbound automation SaaS built from years operating inside freight brokerages, 3PLs, and warehousing operations. It converts outbound messaging into booked meetings — booked meetings into revenue — and revenue into predictable growth.
Our mission is to become the dominant outbound engagement platform in logistics — replacing manual prospecting with intelligent, repeatable, scalable pipeline creation.
We are hiring an Outbound GTM Engineer to architect and automate LinkedIn outbound systems for our users (freight brokers, 3PLs, carriers, warehouse owners) that are looking to secure meetings with major brands. This role blends technical execution, data operations, sequencing, and automation across LinkedIn + email. If building high-performing outbound campaigns excites you — read on.
What You’ll Own
- Create multi-channel outbound direct message campaigns across LinkedIn + email
- Build sequencing frameworks using Expandi, Aimfox, Instantly, Smartlead, Dripify, Clay, Apollo, and more
- Define and operationalize ICPs for logistics segments
- Build hyper-targeted lead lists using Clay, Apollo, ZoomInfo, scraping tools
- Enrich, validate, and segment data for targeting accuracy
- Troubleshoot deliverability, inboxing, and workflow issues
- Monitor KPIs (open rates, reply rates, positive responses) and optimize systems
- Document workflows and create scalable outbound playbooks
- Manage a community of 100s of logistics professionals and run Q&As, webinars, and informational sessions.
You’re not entering a marketing seat — you’re engineering the best outbound strategies for our users to capture their ideal client.
Requirements
- 2+ years in technical outbound, growth ops, or GTM engineering
- 2+ years in sales copywriting for outbound LinkedIn and email campaigns
- Hands-on mastery with outbound automation tools (Expandi, Aimfox, Instantly, Smartlead, Dripify, etc.)
- Strong background in list building, scraping, enrichment, segmentation, ICP creation
- Ability to build and troubleshoot multi-step automation workflows
- Experience with Clay, Apollo, ZoomInfo or similar platforms
- Strong analytical skills and KPI-driven optimization ability
- Comfortable in high-speed, high-accountability environments
- Logistics familiarity = bonus
A-players only — this role requires precision, creativity, and execution.
Success Metrics
- High-quality, accurate lead lists built at scale
- Systems that generate consistent qualified interest & booked meetings for our users
- Improved deliverability, open rates & reply rates
- Reliable automation workflows with minimal errors
- Documented outbound frameworks that compound over time
Outbound visible → measurable → engineered for scale.
Schedule
Full-time, flexible schedule. 9AM EST — 5PM EST.
Location
Hybrid (Must be GTA-based)
WFH + Co-Working Space in Downtown Toronto
Compensation
$55,000–$65,000 base salary
This role includes retention-based incentives tied to user retention.
Benefits
- Flexible PTO & company-wide holidays
- Health coverage
- Access to premium training, masterminds, certifications
- Opportunity to work with leading logistics + SaaS brands
Performance > hours. Output > presence.
The Spiral Agency Core Values
1. Ownership with Humility
We take initiative and and move projects forward - not because we have all of the answers, but because we are committed to finding them. We improve what we touch, own outcomes fully, and build alongside the team — not above it.
2. Relentless Curiosity
We never stop asking why. We experiment, test, and break things to rebuild them better. Innovation isn’t a buzzword here — it’s a habit.
3. Integrity in Action
We say what we mean and do what we say. We hold ourselves and our peers accountable to a higher standard — even when no one’s watching.
Why This Role Matters
- You're joining at a scaling moment — not maintenance mode.
- You will set the pace.
- You will influence the roadmap.
- You will design the systems that directly produce revenue.
If you want to engineer the infrastructure behind real GTM growth — this is the role.
