Position Overview

Thyleads is looking for a GTM (Go-To-Market) Engineer to play a crucial role in driving B2B lead generation campaigns, automating workflows, and setting up marketing and sales infrastructure. If you’re a tech-savvy marketer with expertise in AI tools, APIs, and data-driven strategies, we’d love to have you on board.

Key Responsibilities:

Market & Competitor Research

Utilize AI-driven tools like ChatGPT, Perplexity, and other research platforms to gather insights.
Analyze industry trends, competitors, and customer behavior to refine GTM strategies.

Campaign Planning & Strategy

Develop and execute B2B lead generation campaigns.
Optimize outreach methods, messaging, and targeting based on data-driven insights.

Email Infrastructure Setup

Configure and manage domains and mailboxes via Google Workspace, Outlook, and SMTP.
Ensure email deliverability best practices for outbound campaigns.

Automation & AI-Driven Workflows

Create and optimize automated workflows using AI agents and APIs.
Integrate various sales and marketing tools to enhance efficiency and scalability.

Data Scraping, Filtering, & Analysis

Extract and analyze data from various sources for targeted lead generation.
Implement filtering mechanisms to ensure high-quality lead lists.

Collaboration & Content Development

Work closely with Sales, Marketing, and Customer Success teams to craft high-impact content.
Align messaging with lead generation goals to drive engagement and conversion.

Performance Monitoring & Weekly Reviews

Attend weekly review calls with internal and external stakeholders.
Provide insights, recommendations, and improvements for ongoing campaigns.

Required Skills & Qualifications

Technical Expertise

Experience with AI tools, APIs, and automation platforms.
Proficiency in setting up email domains, SMTP, and outreach infrastructure.
Familiarity with data scraping and filtering techniques.

Marketing & GTM Strategy

Knowledge of B2B lead generation frameworks and best practices.
Ability to plan, execute, and optimize outbound marketing campaigns.

Analytical & Problem-Solving Skills

Strong data-driven approach to decision-making.
Ability to analyze campaign performance and optimize strategies accordingly.

Collaboration & Communication

Experience working with sales and marketing teams in a fast-paced environment.
Strong ability to present research findings and campaign performance insights.

Thyleads

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