Position Overview:

Thyleads is looking for a GTM (Go-To-Market) Engineer to play a crucial role in driving B2B lead generation campaigns, automating workflows, and setting up marketing and sales infrastructure. If you're a tech-savvy marketer with expertise in AI tools, APIs, and data-driven strategies, we'd love to have you on board.

Key Responsibilities:

Market & Competitor Research:

Utilize Al-driven tools like ChatGPT, Perplexity, and other research platforms to gather insights.
Analyze industry trends, competitors, and customer behavior to refine GTM strategies.

Campaign Planning and Strategy:

Develop and execute B2B lead generation campaigns.
Optimize outreach methods, messaging, and targeting based on data-driven insights.

Email Infrastructure Setup;

Configure and manage domains and mailboxes via Google Workspace, Outlook, and SMTP.
Ensure email deliverability best practices for outbound campaigns.

Automation and AI-Driven Workflows:

Create and optimize automated workflows using AI agents and APIs.
Integrate various sales and marketing tools to enhance efficiency and scalability.

Data Scraping, Filtering and Analysis:

» Extract and analyze data from various sources for targeted lead generation.

» Implement filtering mechanisms to ensure high-quality lead lists.

Collaboration and Content Development:

Work closely with Sales, Marketing, and Customer Success teams to craft high-impact content.
Align messaging with lead generation goals to drive engagement and conversion.

Performance Monitoring & Weekly Reviews

Required Skills and Qualifications:

Qualifications:

Technical Expertise:

Marketing & GTM Strategy:

Analytical and Problem Solving Skills:

Collaboration & Communication:

Thyleads

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