Position Overview
Thyleads is looking for a GTM (Go-To-Market) Engineer to play a crucial role in driving B2B lead generation campaigns, automating workflows, and setting up marketing and sales infrastructure. If you’re a tech-savvy marketer with expertise in AI tools, APIs, and data-driven strategies, we’d love to have you on board.
Key Responsibilities:
Market & Competitor Research
- Utilize AI-driven tools like ChatGPT, Perplexity, and other research platforms to gather insights.
- Analyze industry trends, competitors, and customer behavior to refine GTM strategies.
Campaign Planning & Strategy
- Develop and execute B2B lead generation campaigns.
- Optimize outreach methods, messaging, and targeting based on data-driven insights.
Email Infrastructure Setup
- Configure and manage domains and mailboxes via Google Workspace, Outlook, and SMTP.
- Ensure email deliverability best practices for outbound campaigns.
Automation & AI-Driven Workflows
- Create and optimize automated workflows using AI agents and APIs.
- Integrate various sales and marketing tools to enhance efficiency and scalability.
Data Scraping, Filtering, & Analysis
- Extract and analyze data from various sources for targeted lead generation.
- Implement filtering mechanisms to ensure high-quality lead lists.
Collaboration & Content Development
- Work closely with Sales, Marketing, and Customer Success teams to craft high-impact content.
- Align messaging with lead generation goals to drive engagement and conversion.
Performance Monitoring & Weekly Reviews
- Attend weekly review calls with internal and external stakeholders.
- Provide insights, recommendations, and improvements for ongoing campaigns.
Required Skills & Qualifications
Technical Expertise
- Experience with AI tools, APIs, and automation platforms.
- Proficiency in setting up email domains, SMTP, and outreach infrastructure.
- Familiarity with data scraping and filtering techniques.
Marketing & GTM Strategy
- Knowledge of B2B lead generation frameworks and best practices.
- Ability to plan, execute, and optimize outbound marketing campaigns.
Analytical & Problem-Solving Skills
- Strong data-driven approach to decision-making.
- Ability to analyze campaign performance and optimize strategies accordingly.
Collaboration & Communication
- Experience working with sales and marketing teams in a fast-paced environment.
- Strong ability to present research findings and campaign performance insights.
