Core Objective

Assist Product Managers in overseeing the entire lifecycle management of B2C networking products and smart home devices, driving commercial success in target markets through GTM strategies.

I. Core GTM Responsibilities

- Market Entry Strategy Design

• Assist in developing end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines

• Conduct deep analysis of UK/Ireland market demands to identify product differentiation points (e.g., technical advantages/scenario-based solutions)

• Develop competitive benchmarking models and produce sales toolkits (product USPs/KSPs, competitive comparison guides, user case libraries)

- Cross-Department Collaboration & Resource Integration

• Lead GTM processes by aligning resources across R&D, supply chain, marketing, and sales departments (e.g., marketing strategies, campaign scheduling)

• Design product training systems covering technical parameter explanations, scenario-based sales guides, and potential after-sales issue avoidance

• Coordinate with HQ for product localization (e.g., firmware version iterations, packaging compliance verification)

- Product Lifecycle Management

• Monitor KPIs (product ratings, return rates, sales volume, market share) to dynamically adjust GTM strategies

• Collect end-user feedback and analyse market/competitor trends to drive next-gen product requirements

II. Engineering Support Responsibilities

• Execute product reliability testing (competitive product comparative

testing/household environment testing).

• Provide pre-sales technical proposals (e.g., home network

employment/security recommendations) and post-sales troubleshooting

• Submit localization improvement suggestions (software/hardware

features, installation guidelines, certification compliance)

Qualifications

• 3+ years in smart hardware GTM roles with full participation in ≥2 product launch projects

• Experience in cross-timezone collaboration (China HQ + European markets).

• In-depth understanding of smart home/networking technologies and products.

• Strong analytical, self-learning, and problem-solving skills.

• Ability to work in a collaborative team environment.

• Valid driver’s license.

Preferred Qualifications

• Proficiency in GTM methodologies

• Relevant technical certifications in ICT

• Fluent in Mandarin (written & spoken)

TP-Link UK Limited

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Senior GTM Specialist _ B2C