About Us:

Tricor is a Canadian-owned North American financial services company. Through the 250+ retail stores of its Dealer Shareholders, Tricor has been providing insurance and protection products to automotive customers across Canada for over 35 years. Tricor offers a full suite of innovative, best in class automotive finance, insurance and protection products and services aimed at enhancing the vehicle purchase, finance and ownership experience.

Customers can buy our Products and Services with confidence knowing Canadian insurance companies back every Tricor-branded product. In the United States, Tricor offers F&I Products through its wholly-owned subsidiary Renascent Protection Solutions.

The Opportunity:

The Director of Sales Operations is responsible for driving sales efficiency, scalability, and performance through strategy, analytics, process optimization, and technology. This role partners closely with Sales Leadership, Finance, Marketing, and Operations to ensure predictable revenue growth, accurate forecasting, and data-driven decision-making. Reporting to the CRO, the Director will turn data into actionable insight and strategy into execution.

Responsibilities:

Sales Strategy & Execution

Partner with sales leadership to define and operationalize sales strategy, goals, and territory models
Translate business objectives into scalable sales processes and operating rhythms
Support annual and quarterly planning, including capacity, quota, and coverage models

Forecasting, Analytics & Reporting

Own sales forecasting processes to ensure accuracy and consistency
Develop, maintain, and optimize dashboards, KPIs, and performance reporting
Deliver insights on pipeline health, deal progression, win/loss trends, and productivity
Provide executive-level reporting and recommendations

Process Optimization & Enablement

Design and improve end-to-end sales processes (lead handoff, pipeline management, deal reviews, renewals)
Identify bottlenecks and inefficiencies; implement scalable solutions
Partner with Sales Enablement to drive adoption of tools, playbooks, and best practices

Sales Technology & Systems

Own CRM and sales tech stack (e.g., Salesforce, Dealer Menu Integration
Internal Reporting for monthly and quarterly client facing meetings
Lead system enhancements, integrations, and data governance
Ensure data quality, compliance, and consistent usage across sales teams

Cross-Functional Collaboration

Serve as a strategic partner to Finance, Accounting, Marketing, and Product
Align demand generation, pipeline creation, and revenue reporting
Support pricing, packaging, and deal approval processes

Qualifications:

Bachelor’s degree in Business, Finance, Analytics, or related field (MBA preferred)
4–6+ years of experience in sales operations, revenue operations, or analytics
Strong understanding of B2B sales motions, forecasting, and compensation design
Proven ability to influence senior leaders and drive change
Strategic thinker with strong analytical and problem-solving skills
Exceptional communication and stakeholder management abilities
Highly organized with strong attention to detail
Adept at managing ambiguity in fast-paced environments
Experience scaling sales operations in high-growth organizations

Key Performance Indicators (KPIs):

Sales productivity and quota attainment
Process Optimization
Time-to-close and deal velocity
Sales Pipeline Analysis

What We Offer:

Competitive compensation that reflects your experience and contributions
A dynamic, team-oriented environment in Dublin, OH
Opportunities for occasional travel and cross-functional exposure
Comprehensive benefits designed to support your health, financial well-being, and work-life balance

Equal Employment Opportunity

Tricor is proud to be an Equal Opportunity Employer. We are committed to fostering an inclusive, respectful, and productive work environment. Employment decisions at Woof are based on merit, qualifications, performance, and business needs without regard to race, color, religion, ancestry, sex, citizenship, national origin, marital, military and veteran status, age, disability, medical condition, genetic information, gender identity, gender expression, sexual orientation, family status, pregnancy, or any other characteristic protected by federal, state, or local law. Our commitment to equal opportunity applies to all aspects of employment.

Tricor Automotive Group Inc.

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Director of Sales Operations