Who we are:

Vacation® is a “leisure-enhancing” sunscreen brand from Miami that's on a mission to make sunscreen fun. We launched in April 2021 and quickly became a viral sensation thanks to nostalgic branding and innovative products like “Chardonnay Sunscreen Oil,” “sunscreen scented fragrance,” and our Classic Lotion, aka “The World’s Best-Smelling Sunscreen.” In 2022, we launched at Ulta, Urban Outfitters, and Nordstrom with a plan to roll out a string of new products that will shake up the category.

Your role

Develop and execute retailer strategy that results in a high-performing pipeline and sales
Lead the end-to-end sales process with Retailers and DTC.
Ability to create a vision for the 3-5 year plan-through distribution, reach, awareness, productivity, and performance
Manage each account P&L, balancing investment with top-line opportunity; monitor retailer profit contribution and achieve agreed profit
Acts as the first point of contact for all New Business prospects and opportunities
Partner with leadership and the Sales and Marketing Team on sales process improvement, material creation and optimization, and department growth
Closely partner with key cross-functional teams to ensure seamless integration and client on-boarding
Collaborate with the co-founders on strategies to maximize lead generation potential
Provide weekly account business recaps and monthly reporting that details sell-thru by SKU, ranking, productivity, stock & sales, and competitive analysis
Own all net sales forecasting for defined retailers, trade marketing, meeting all financial deadlines and budget submissions, flagging risks and opportunities in a timely and quantified manner
Collaborate with Director of Growth to build plans that successfully drive the global business revenue targets
Responsible for reviewing product assortment & sales to maximize door productivity in partnership with marketing and product development
Achieve Retail and Wholesale goals
Develop and implement a sales action plan to achieve comp door sales growth in key retailer including Sephora & Ulta in order to maximize sales productivity and profitability.
Identify strategic opportunities to sell in additional revenue
Manage field staff or freelance to ensure efficient and successful store visits and sales
Ensure accurate forecasting for NPD and core lines, and proactive inventory and assortment management, with close collaboration with Marketing, Sales Operations
Analyze and communicate all stock concerns to appropriate retail personnel/internal ops team to ensure appropriate stock levels to optimize turn
Build a plan to launch and sustain rankings for new and existing distribution

You should have experience in:

Developing junior team members to build out sales function as revenue grows
Building and establishing relationships at all levels within the accounts, including Merchandising, Planning and Marketing, to ensure that the brand is positioned to deliver share of voice, visibility and exposure
Monitoring & analyzing retail sales by territory, by door, weekly, monthly and quarterly
Coaching team based on analysis in order to optimize net sales performance, to achieve revenue targets
Working closely with Operational Marketing, Visual Merchandising, PR, and Store Design to create and deliver an annual plan for each retailer covering: activation of key launches and marketing moments, eventing, store/retailer animation, considering both customer acquisition and retention.

Qualifications:

10+ years in sales/marketing function in the beauty industry, ideally specifically with current and future retail partners
Strategic thinker that is highly entrepreneurial to lead a business from the ground up
Business training and experience, to lead and manage wholesale business channel; proven results orientation and sales management / P&L responsibility
Demonstrated ability to build, mentor and develop a team
Team player who understands the importance of the role as a key leadership role at an emerging brand.
Positive, cooperative attitude. Ability to work with multiple teams simultaneously, both internal and external
Humble with the ability and desire to roll up sleeves and be hands-on in an entrepreneurial, fast-paced environment
Ability to develop strong relationships both internally and externally
Communicate effectively in meetings and describe deliverables and project milestones - and build rapport with senior management with external partners
A proactive individual seeking additional responsibility at all times
Excited to grow Vacation® into a household name and have fun in the process
You use sunscreen and have a sense of humor!

Compensation:

Medical, Dental, + Vision Insurance
WFH stipend
15 Days PTO
Employee Equity Options
Complimentary Vacation® Products
Base salary with a competitive bonus structure

Vacation Inc.

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