Head of Marketing (GTM & Demand Gen)

VeryConnect | Glasgow / Hybrid / Scotland remote | £85,000–£110,000

VeryConnect is a fast-growing B2B SaaS company delivering CRM, event management and member engagement platforms to professional membership organisations across the UK and internationally. Our solutions serve mid-to-large organisations with complex operational requirements and long-term digital transformation goals.

We are entering a significant growth phase and are seeking an experienced Head of Marketing to lead our Go-To-Market and Demand Generation strategy. This role is central to accelerating growth and building a scalable, data-driven marketing function that materially increases high-quality pipeline generation.

The Opportunity

The successful candidate will be responsible for developing and executing a comprehensive Go-To-Market strategy designed to substantially increase ICP-qualified lead generation within a compressed timeframe.

This is a senior commercial leadership role with direct accountability for pipeline performance, demand generation effectiveness and marketing contribution to revenue growth.

Key Objectives

Over the first 6-12 months, the Head of Marketing will:

Significantly increase ICP-qualified marketing pipeline 4-5x
Establish a clear, measurable Go-To-Market strategy aligned to company growth objectives
Design and implement a scalable demand generation engine capable of consistently delivering high-quality, sales-ready opportunities
Strengthen alignment between marketing and sales to improve conversion through the funnel
Improve marketing attribution, reporting accuracy and performance accountability
Build scalable acquisition channels that deliver sustainable pipeline growth
Create and follow an insightful reporting deck for all key performance indicators

Core Responsibilities

Go-To-Market Strategy & Market Positioning

Develop and execute a comprehensive GTM strategy targeting mid-to-enterprise membership organisations
Refine segmentation, buyer personas and vertical targeting strategies
Lead messaging, positioning and category authority initiatives
Identify and develop new growth opportunities and channel strategies

Demand Generation Leadership

Design and scale multi-channel acquisition programmes including paid media, organic growth, content marketing, partner marketing, email nurture and account-based marketing
Improve lead quality, conversion efficiency and cost-effectiveness of acquisition
Develop marketing programmes that support both inbound and outbound sales motions
Implement structured funnel optimisation initiatives

Sales & Revenue Alignment

Work closely with sales leadership to ensure marketing activities directly support revenue targets
Define and maintain clear MQL, SQL and pipeline qualification frameworks
Embed marketing performance within CRM and pipeline reporting
Develop reporting frameworks that support data-driven decision-making and forecast reliability

Marketing Team Leadership & Operations

Develop and lead a high-performing marketing team
Manage external agencies, contractors and strategic partners where appropriate
Establish strong marketing operations, automation and performance analytics infrastructure
Introduce performance-based KPIs and accountability frameworks

Experience & Capabilities

We are seeking candidates who can demonstrate a strong track record of delivering measurable growth within commercial B2B environments. Experience within SaaS or subscription-based business models is advantageous but not essential. We welcome candidates who have successfully driven demand generation and pipeline growth in all comparable high-value environments.

Candidates should bring:

Experience leading marketing or demand generation within B2B organisations operating at mid-to-enterprise ARR levels
Proven success scaling pipeline and revenue contribution through multi-channel acquisition strategies
Strong commercial acumen and experience working closely with sales leadership
Demonstrable success improving funnel performance, conversion rates and marketing ROI
Deep understanding of marketing attribution and performance reporting
Experience recruiting, developing and leading high-performing marketing teams
Strong analytical capability combined with strategic and creative thinking

Personal Attributes

The successful candidate will demonstrate:

Strong ownership mindset and accountability for commercial outcomes
High levels of organisation, structure and execution discipline
Ability to operate at both strategic and operational levels
Confidence working within performance-driven, scaling environments
Strong communication and stakeholder management skills

Compensation & Benefits

Competitive salary (£85,000–£110,000 depending on experience)
Senior leadership role within a scaling SaaS organisation
Opportunity to shape and build a high-impact marketing function

Recruitment Process

VeryConnect follows a structured hiring methodology designed to identify high-impact, long-term leadership hires through a prescribed and evidence-based assessment process.

The selection process includes:

Initial application form
Short screening call
In-depth career history call
Competency-based leadership interview
Calls with your previous managers

Application Form

No need to send your CV, just fill out the form below. Any incomplete applications will not proceed to the next stage.

Job Types: Full-time, Permanent

Pay: £85,000.00-£110,000.00 per year

Benefits:

Bereavement leave
Company pension
Enhanced maternity leave
Enhanced paternity leave
On-site parking
Sick pay
UK visa sponsorship

Work Location: Hybrid remote in Glasgow G3 7DS

VeryConnect

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Head of Marketing (GTM & Demand Gen)