Head of Marketing (GTM & Demand Gen)
VeryConnect | Glasgow / Hybrid / Scotland remote | £85,000–£110,000
VeryConnect is a fast-growing B2B SaaS company delivering CRM, event management and member engagement platforms to professional membership organisations across the UK and internationally. Our solutions serve mid-to-large organisations with complex operational requirements and long-term digital transformation goals.
We are entering a significant growth phase and are seeking an experienced Head of Marketing to lead our Go-To-Market and Demand Generation strategy. This role is central to accelerating growth and building a scalable, data-driven marketing function that materially increases high-quality pipeline generation.
The Opportunity
The successful candidate will be responsible for developing and executing a comprehensive Go-To-Market strategy designed to substantially increase ICP-qualified lead generation within a compressed timeframe.
This is a senior commercial leadership role with direct accountability for pipeline performance, demand generation effectiveness and marketing contribution to revenue growth.
Key Objectives
Over the first 6-12 months, the Head of Marketing will:
- Significantly increase ICP-qualified marketing pipeline 4-5x
- Establish a clear, measurable Go-To-Market strategy aligned to company growth objectives
- Design and implement a scalable demand generation engine capable of consistently delivering high-quality, sales-ready opportunities
- Strengthen alignment between marketing and sales to improve conversion through the funnel
- Improve marketing attribution, reporting accuracy and performance accountability
- Build scalable acquisition channels that deliver sustainable pipeline growth
- Create and follow an insightful reporting deck for all key performance indicators
Core Responsibilities
Go-To-Market Strategy & Market Positioning
- Develop and execute a comprehensive GTM strategy targeting mid-to-enterprise membership organisations
- Refine segmentation, buyer personas and vertical targeting strategies
- Lead messaging, positioning and category authority initiatives
- Identify and develop new growth opportunities and channel strategies
Demand Generation Leadership
- Design and scale multi-channel acquisition programmes including paid media, organic growth, content marketing, partner marketing, email nurture and account-based marketing
- Improve lead quality, conversion efficiency and cost-effectiveness of acquisition
- Develop marketing programmes that support both inbound and outbound sales motions
- Implement structured funnel optimisation initiatives
Sales & Revenue Alignment
- Work closely with sales leadership to ensure marketing activities directly support revenue targets
- Define and maintain clear MQL, SQL and pipeline qualification frameworks
- Embed marketing performance within CRM and pipeline reporting
- Develop reporting frameworks that support data-driven decision-making and forecast reliability
Marketing Team Leadership & Operations
- Develop and lead a high-performing marketing team
- Manage external agencies, contractors and strategic partners where appropriate
- Establish strong marketing operations, automation and performance analytics infrastructure
- Introduce performance-based KPIs and accountability frameworks
Experience & Capabilities
We are seeking candidates who can demonstrate a strong track record of delivering measurable growth within commercial B2B environments. Experience within SaaS or subscription-based business models is advantageous but not essential. We welcome candidates who have successfully driven demand generation and pipeline growth in all comparable high-value environments.
Candidates should bring:
- Experience leading marketing or demand generation within B2B organisations operating at mid-to-enterprise ARR levels
- Proven success scaling pipeline and revenue contribution through multi-channel acquisition strategies
- Strong commercial acumen and experience working closely with sales leadership
- Demonstrable success improving funnel performance, conversion rates and marketing ROI
- Deep understanding of marketing attribution and performance reporting
- Experience recruiting, developing and leading high-performing marketing teams
- Strong analytical capability combined with strategic and creative thinking
Personal Attributes
The successful candidate will demonstrate:
- Strong ownership mindset and accountability for commercial outcomes
- High levels of organisation, structure and execution discipline
- Ability to operate at both strategic and operational levels
- Confidence working within performance-driven, scaling environments
- Strong communication and stakeholder management skills
Compensation & Benefits
- Competitive salary (£85,000–£110,000 depending on experience)
- Senior leadership role within a scaling SaaS organisation
- Opportunity to shape and build a high-impact marketing function
Recruitment Process
VeryConnect follows a structured hiring methodology designed to identify high-impact, long-term leadership hires through a prescribed and evidence-based assessment process.
The selection process includes:
- Initial application form
- Short screening call
- In-depth career history call
- Competency-based leadership interview
- Calls with your previous managers
Application Form
No need to send your CV, just fill out the form below. Any incomplete applications will not proceed to the next stage.
Job Types: Full-time, Permanent
Pay: £85,000.00-£110,000.00 per year
Benefits:
- Bereavement leave
- Company pension
- Enhanced maternity leave
- Enhanced paternity leave
- On-site parking
- Sick pay
- UK visa sponsorship
Work Location: Hybrid remote in Glasgow G3 7DS
