Job Title: GTM – US Market (SaaS Only)

Location: Gurugram

Department: Growth | Sales | Strategy

Employment Type: Full-Time

Experience Required: 3–6 years (SaaS only)

Reports To: Director – Sales & GTM Strategy

About We360.ai

We360.ai is a leading SaaS-based employee monitoring and productivity analytics platform that empowers organizations to measure, analyze, and improve workforce performance. With a strong footprint in India and global clients onboarded, we’re now expanding aggressively into the US market and are seeking a sharp, execution-driven GTM professional with a strong foundation in SaaS, ABM, and performance marketing.

Role Overview

As the GTM – US Market Specialist, your mission is to drive revenue growth in the US by developing and executing high-impact go-to-market strategies, with a strong emphasis on Performance Marketing, Account-Based Marketing (ABM), and SaaS sales alignment. This is a key role for someone experienced in launching, scaling, or selling SaaS products to the US audience.

Key Responsibilities

Lead and execute the Go-To-Market strategy for the US SaaS market — including target segmentation, ICP definition, messaging, and funnel optimization.
Design and manage Performance Marketing campaigns, including Google Ads, LinkedIn Ads, and paid media strategies to drive lead generation and brand visibility.
Build and scale Account-Based Marketing (ABM) programs to engage and convert high-value accounts.
Collaborate with Product, Marketing, and Sales teams to craft region-specific messaging and positioning.
Launch and manage outbound campaigns through email, calling, and LinkedIn to support pipeline growth.
Partner with SDRs and AEs to optimize lead handoff and improve conversion rates across the funnel.
Analyze campaign performance, sales metrics, customer feedback, and funnel behavior to refine strategy.
Maintain expertise in tools such as HubSpot, Apollo.io, ZoomInfo, Google Ads, and LinkedIn Sales Navigator.
Represent We360.ai in client presentations, webinars, and industry-facing digital events tailored to the US market.

Required Qualifications

3–6 years of experience in SaaS-based roles (mandatory).
Demonstrated expertise in managing GTM strategies specifically for US B2B SaaS markets.
Strong hands-on experience with performance marketing platforms (e.g., Google Ads, LinkedIn Ads).
Proven success with ABM strategies and multi-touch digital campaigns.
Experience with US-based clients and working in US time zones.
Solid understanding of the SaaS customer journey, sales funnel, and lead nurturing techniques.
Strong analytical skills, data-driven mindset, and excellent communication capabilities.

Preferred Qualifications

Experience in HRTech, productivity tools, or employee monitoring SaaS.
Startup background with high accountability and ownership roles.
MBA or equivalent postgraduate degree is a plus.

What You’ll Get

A high-impact opportunity to lead the GTM strategy for the US market at a fast-growing SaaS brand.
Direct access to leadership and product teams for faster execution.
Competitive salary + performance-based incentives.
A fast-paced, agile environment with the freedom to innovate and execute.

Industry: Technology | SaaS | HRTech | Internet

Function: Growth | Performance Marketing | Sales Strategy | Demand Generation

We360.ai

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GTM – US Market (SaaS Only)