Job Title: GTM – US Market (SaaS Only)
Location: Gurugram
Department: Growth | Sales | Strategy
Employment Type: Full-Time
Experience Required: 3–6 years (SaaS only)
Reports To: Director – Sales & GTM Strategy
About We360.aiWe360.ai is a leading SaaS-based employee monitoring and productivity analytics platform that empowers organizations to measure, analyze, and improve workforce performance. With a strong footprint in India and global clients onboarded, we’re now expanding aggressively into the US market and are seeking a sharp, execution-driven GTM professional with a strong foundation in SaaS, ABM, and performance marketing.
Role OverviewAs the GTM – US Market Specialist, your mission is to drive revenue growth in the US by developing and executing high-impact go-to-market strategies, with a strong emphasis on Performance Marketing, Account-Based Marketing (ABM), and SaaS sales alignment. This is a key role for someone experienced in launching, scaling, or selling SaaS products to the US audience.
Key Responsibilities- Lead and execute the Go-To-Market strategy for the US SaaS market — including target segmentation, ICP definition, messaging, and funnel optimization.
- Design and manage Performance Marketing campaigns, including Google Ads, LinkedIn Ads, and paid media strategies to drive lead generation and brand visibility.
- Build and scale Account-Based Marketing (ABM) programs to engage and convert high-value accounts.
- Collaborate with Product, Marketing, and Sales teams to craft region-specific messaging and positioning.
- Launch and manage outbound campaigns through email, calling, and LinkedIn to support pipeline growth.
- Partner with SDRs and AEs to optimize lead handoff and improve conversion rates across the funnel.
- Analyze campaign performance, sales metrics, customer feedback, and funnel behavior to refine strategy.
- Maintain expertise in tools such as HubSpot, Apollo.io, ZoomInfo, Google Ads, and LinkedIn Sales Navigator.
- Represent We360.ai in client presentations, webinars, and industry-facing digital events tailored to the US market.
Required Qualifications- 3–6 years of experience in SaaS-based roles (mandatory).
- Demonstrated expertise in managing GTM strategies specifically for US B2B SaaS markets.
- Strong hands-on experience with performance marketing platforms (e.g., Google Ads, LinkedIn Ads).
- Proven success with ABM strategies and multi-touch digital campaigns.
- Experience with US-based clients and working in US time zones.
- Solid understanding of the SaaS customer journey, sales funnel, and lead nurturing techniques.
- Strong analytical skills, data-driven mindset, and excellent communication capabilities.
Preferred Qualifications- Experience in HRTech, productivity tools, or employee monitoring SaaS.
- Startup background with high accountability and ownership roles.
- MBA or equivalent postgraduate degree is a plus.
What You’ll Get- A high-impact opportunity to lead the GTM strategy for the US market at a fast-growing SaaS brand.
- Direct access to leadership and product teams for faster execution.
- Competitive salary + performance-based incentives.
- A fast-paced, agile environment with the freedom to innovate and execute.
Industry: Technology | SaaS | HRTech | Internet
Function: Growth | Performance Marketing | Sales Strategy | Demand Generation
