VP Sales Operations

About the Role

As a member of the senior leadership team, the VP of Sales Operations will drive the go-to-market

strategy for Welcome Wagon. The priority is to grow the SMB sales team to expand the customer base.

You will optimize the teams’ productivity by improving the efficiency of our sales processes and systems.

Much of your insight will come from process analysis of key sales metrics and sales productivity to identify

best practices. In addition, you will upgrade and implement effective sales tools and automations systems

that increase revenue for scale.

*This is an in-office position with flexibility to work from home or hybrid.

About the Company

Welcome Wagon is the world's largest welcoming service to the new homeowner. We provide a variety of

products to help local businesses (our customers) acquire new customers by advertising to new

homeowners in their local markets. We promote our client’s services through a variety of methods, such

as advertising sales, data sales, gift books, and direct mail advertising.

Responsibilities

 Develop the SMB sales strategy for the company

 Create and implement sales processes

 Own and lead projects to scale and improve our systems and processes, maximizing automation,

formalizing our procedures, and introducing best practices from lead generation to customer

retention

 Track and analyze key sales metrics and business trends as they relate to sales productivity and

performance to improve sales productivity (e.g., sales analytics, lead funnel, opportunity attrition,

outbound calls, 1 st appointments, proposals submitted, signed contracts, order activity, order

fulfillment)

 Provide essential sales support to our sales team

 Research and analyze data to create sales forecasts and ensure fulfillment

 Collaborate with other departments and upper management to identify business goals and ensure

alignment with sales strategy

 Identify ideal customers and sales opportunities by analyzing sales data and consumer trends

 Create and manage automation tools to increase sales process efficiency

 Implement and manage CRM tools to maximize opportunities and customer relationships

 Develop mutually beneficial strategic partners for Welcome Wagon

 Ensure appropriate KPI's are in place and that they are aligned with sales goals and objectives

Experience

 5 or more years Sales Operations experience, with proficient expertise in sales process

improvement and sales automation tools

 Leadership experience managing a successful team

 Expertise in sales analytics by leads, sales stage, sales methodology and productivity with proven

experience identifying areas to define, course correct and improve processes for scale

 Experience in marketing strategy and implementation

 Knowledge of the sales process with a primary focus on developing and enforcing processes for

increased efficiency across the sales team

 Ability to identify areas where we can improve sales productivity and impact revenue - analyze,

course correct, and implement as needed

 Excellent Microsoft Excel skills

 Excellent Microsoft Query skills

 Proficient in CRM application skills (ie. GSuite, VTiger, Salesforce, Hubspot, Pipedrive, etc.)

 Experience in the print industry (ideal, but not required)

 B.S./B.A. degree in Business Administration or equivalent

Attributes

 Exceptional communication skills with the ability to present at all levels, listen effectively, socialize

ideas across functions, lead discussions, and articulate the vision of the company, both internally

and externally

 Excellent strategic, project planning and organizational skills with high attention to detail and self-

directed

VP Sales Operations

 Highly effective interpersonal skills; excels at relationship building, collaboration, and inspiring

teams

 Creative, out-of-the box mindset

Welcome Wagon

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VP of Sales Operations