WinChoice is seeking a senior-level Marketing Operations Manager to build and optimize the systems, processes, and reporting that power marketing growth across windows, roofing, and gutter markets. This technology-focused role will lead marketing automation, lead management, campaign execution, and performance analytics while connecting marketing activity to measurable business outcomes.

Key Responsibilities

Administer and optimize HubSpot, including email campaigns, landing pages, forms, workflows, contact lists, segmentation, suppression rules, permissions, and reporting.
Manage lead delivery and routing platforms such as ActiveProspect LeadConduit, ensuring accurate lead flow, reliable integrations, and timely issue resolution across CRM, call tracking, analytics, and advertising systems.
Build, test, launch, monitor, and optimize multi-channel campaigns and automated nurture programs across multiple markets, product lines, and geographic territories.
Establish and maintain campaign tracking, attribution, UTM parameters, tracking numbers, lead source data, and other measurement standards to ensure marketing performance can be accurately evaluated.
Develop dashboards and reports that track lead volume, cost per lead, appointments, sales outcomes, advertising spend, and campaign performance using HubSpot, Looker Studio, Excel, or similar tools.
Reconcile marketing leads, calls, advertising spend, and CRM outcomes; investigate reporting discrepancies and coordinate resolution with internal teams, vendors, and agency partners.
Coordinate campaign timelines, creative and content assets, vendor deliverables, merchandise inventory, apparel orders, packing, and shipping while improving processes and maintaining accurate documentation.

Required Qualifications

Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
Four to six years of progressive experience in marketing operations, marketing technology, revenue operations, or a related discipline.
Hands-on experience administering HubSpot, including workflows, email campaigns, forms, landing pages, contact management, segmentation, and reporting.
Experience managing lead delivery, routing, and management platforms such as ActiveProspect LeadConduit or comparable technologies.
Demonstrated ability to maintain marketing technology integrations across CRM, call tracking, analytics, advertising, and lead management platforms.
Experience developing dashboards and performance reports that connect campaign activity with leads, appointments, sales outcomes, and return on investment.
Strong knowledge of marketing attribution, lead source tracking, call tracking, UTM parameters, and Google Analytics 4.
Experience building, launching, tracking, and optimizing campaigns across multiple channels, markets, product lines, or geographic territories.
Strong project management and problem-solving skills, with the ability to manage competing priorities, investigate technical issues, and deliver projects through completion.
Exceptional attention to detail and data quality, with the ability to document processes, maintain accurate records, and enforce operational standards.
Clear written and verbal communication skills, including the ability to collaborate effectively with technical and nontechnical stakeholders.

Preferred Qualifications

Experience in the home improvement, roofing, window, gutter, or home services industry.
Experience supporting a multi-market, lead-driven organization with complex campaign attribution and lead routing requirements.
Familiarity with CallRail, paid media reporting platforms, and other marketing performance technologies.
Experience using project management platforms such as ClickUp.
HubSpot certifications or other marketing operations, analytics, or marketing automation credentials.
Knowledge of SQL, spreadsheet automation, data transformation, or basic scripting.
Understanding of paid search, paid social, organic search, email marketing, and other digital marketing channels.
Experience managing vendor relationships, evaluating third-party performance, and coordinating agency or technology partners.

Pay: $75,800.00 - $95,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Work Location: In person

WinChoice USA

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Marketing Operations Manager