WinChoice is seeking a senior-level Marketing Operations Manager to build and optimize the systems, processes, and reporting that power marketing growth across windows, roofing, and gutter markets. This technology-focused role will lead marketing automation, lead management, campaign execution, and performance analytics while connecting marketing activity to measurable business outcomes.
Key Responsibilities
- Administer and optimize HubSpot, including email campaigns, landing pages, forms, workflows, contact lists, segmentation, suppression rules, permissions, and reporting.
- Manage lead delivery and routing platforms such as ActiveProspect LeadConduit, ensuring accurate lead flow, reliable integrations, and timely issue resolution across CRM, call tracking, analytics, and advertising systems.
- Build, test, launch, monitor, and optimize multi-channel campaigns and automated nurture programs across multiple markets, product lines, and geographic territories.
- Establish and maintain campaign tracking, attribution, UTM parameters, tracking numbers, lead source data, and other measurement standards to ensure marketing performance can be accurately evaluated.
- Develop dashboards and reports that track lead volume, cost per lead, appointments, sales outcomes, advertising spend, and campaign performance using HubSpot, Looker Studio, Excel, or similar tools.
- Reconcile marketing leads, calls, advertising spend, and CRM outcomes; investigate reporting discrepancies and coordinate resolution with internal teams, vendors, and agency partners.
- Coordinate campaign timelines, creative and content assets, vendor deliverables, merchandise inventory, apparel orders, packing, and shipping while improving processes and maintaining accurate documentation.
Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
- Four to six years of progressive experience in marketing operations, marketing technology, revenue operations, or a related discipline.
- Hands-on experience administering HubSpot, including workflows, email campaigns, forms, landing pages, contact management, segmentation, and reporting.
- Experience managing lead delivery, routing, and management platforms such as ActiveProspect LeadConduit or comparable technologies.
- Demonstrated ability to maintain marketing technology integrations across CRM, call tracking, analytics, advertising, and lead management platforms.
- Experience developing dashboards and performance reports that connect campaign activity with leads, appointments, sales outcomes, and return on investment.
- Strong knowledge of marketing attribution, lead source tracking, call tracking, UTM parameters, and Google Analytics 4.
- Experience building, launching, tracking, and optimizing campaigns across multiple channels, markets, product lines, or geographic territories.
- Strong project management and problem-solving skills, with the ability to manage competing priorities, investigate technical issues, and deliver projects through completion.
- Exceptional attention to detail and data quality, with the ability to document processes, maintain accurate records, and enforce operational standards.
- Clear written and verbal communication skills, including the ability to collaborate effectively with technical and nontechnical stakeholders.
Preferred Qualifications
- Experience in the home improvement, roofing, window, gutter, or home services industry.
- Experience supporting a multi-market, lead-driven organization with complex campaign attribution and lead routing requirements.
- Familiarity with CallRail, paid media reporting platforms, and other marketing performance technologies.
- Experience using project management platforms such as ClickUp.
- HubSpot certifications or other marketing operations, analytics, or marketing automation credentials.
- Knowledge of SQL, spreadsheet automation, data transformation, or basic scripting.
- Understanding of paid search, paid social, organic search, email marketing, and other digital marketing channels.
- Experience managing vendor relationships, evaluating third-party performance, and coordinating agency or technology partners.
Pay: $75,800.00 - $95,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
