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Portfolio Go-to-Market Product Manager (m/f/d) Automotive Software

HARMAN International • Full-time • Germany • 1w ago

Location:

Garching - Bavaria, Germany - Parking 1-5 Business Campus

Additional Location:

Boblingen - Baden-Wurttemberg, Germany, Karlsbad - Baden-Wurttemberg, Germany, Ulm - Baden-Wurttemberg, Germany

Worker Type Reference:

Regular - Permanent

Pay Rate Type:

Salary

Career Level:

Job ID:

R-42332-2025

Description & Requirements

About the Role

In this role, you will be responsible for the continued transformation of HARMAN automotive into a leading tech player in software. We are seeking an experienced and visionary product leader to join our team and drive market growth of our automotive software products portfolio. You will be responsible for developing and executing go-to-market strategies to increase adoption of the Intelligent Cockpit suite of products.

What You Will Do

Market Analysis: Own competitive landscape and customer trends analysis. Develop deep knowledge of automotive customers’ behavior and requirements across segments, to provide marketing strategic direction and inform product development.
Product Positioning: Define and communicate the unique value proposition of Harman’s software products portfolio to differentiate it in the eyes of our customers and increase cross-sell opportunities.
Product Naming and Branding: lead overall portfolio branding to increase market awareness and purchase intent, across relevant markets and customer segments.
Content Development: Create compelling marketing content, including white papers, case studies, and presentations that highlight the benefits of Harman’s suite of products.
Business Performance Tracking: Monitor and report on the performance of marketing initiatives, using data to optimize future strategies and campaigns.
Cross-Functional Leadership: Collaborate with product developers, sales, product marketing and other Harman product teams to ensure alignment and drive successful product launches. Lead through influence to align stakeholders around key initiatives.

What You Need

Bachelor's degree in Business, Marketing, Engineering, or a related field.
8-10+ years of experience in product management, marketing, or sales.
Proven leadership experience with successful enterprise technology product launches with end-to-end ownership
Strong leadership, communication, and interpersonal skills.
Analytical mindset with the ability to translate data into actionable insights.
Familiarity with automotive trends and a passion for staying updated on industry advancements.
Experience with developer marketing is a plus

What Makes You Eligible

Be willing to travel up 10-15%, domestic and international travel

What We Offer:

HARMAN offers a diverse and inclusive work environment that fosters and encourages career development opportunities, professional training and competitive market base compensation
You will also receive top-notch employee discounts on Harman’s Consumer Audio (JBL, AKG, HARMAN Kardon) and Samsung products
Flexible work schedule with a culture encouraging work life integration and collaboration in a global friendly working atmosphere and good work-life-balance
Attractive salary package and an Employer contribution towards a company pension plan
Professional development opportunities through HARMAN University’s business and leadership academies which also includes extensive technical trainings
Internal talent management leadership acceleration programs
“Be Brilliant” employee recognition and rewards program

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Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in '@harman.com' about a job with HARMAN, please cease communication immediately and report the incident to us through: harmancareers@harman.com.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.