Mission and challenges 🎯
As part of the Marketing department, reporting directly to Maxime (Co-founder & CMO), you will play a critical role in shaping the future of our company’s growth. Your primary responsibility is to build and lead the team responsible for the Go-To-Market (GTM) strategy and achieving Product-Market Fit (PMF) for our new app features and printed products. You will grow your team of PMMs to support these efforts.
Key Responsibilities
Market Research & Analysis:
- Customer Insights: Collaborate with our user researchers to conduct in-depth customer interviews, surveys, gaining valuable insights into customer needs, pain points, and behaviors.
- Market Trends: Perform market research to identify emerging trends, customer demands, and the competitive landscape.
- Data-Driven Strategies: Analyze product performance metrics and market data to inform and refine our marketing strategies, ensuring they are aligned with market demands.
Product-Market Fit (PMF)
- Value Proposition Development: Develop and validate hypotheses that drive a compelling value proposition for our products.
- Strategic Positioning: Create and continuously refine product positioning that resonates with our primary target audience, ensuring alignment with brand objectives.
- KPI Monitoring: Track and analyze key adoption metrics to validate hypotheses and assess the success of our PMF efforts.
Go-to-Market Strategy & Messaging
- GTM Planning: Lead the development of comprehensive go-to-market strategies, including product launches and promotional campaigns.
- Cross-Functional Collaboration: Work closely with marketing, product, engineering, and partnership teams to execute GTM plans, ensuring consistent and impactful messaging across all channels, including in-app communications.
- Campaign Performance: Monitor and analyze campaign KPIs to measure the effectiveness of our marketing initiatives
Team Leadership
- Team Building: Hire, manage, and mentor a high-performing team that thrives on continuous learning and innovation
- Strategic Collaboration: Partner closely with Marketing, Product and Partnership Leadership to co-create and execute the marketing roadmap
Profil Recherché
About you 💎
- Experience: You bring over 8 years of experience in B2C Marketing, with at least 3 years focused on Product Marketing and 3 years in team management.
- Bilingual Proficiency: You are fluent in both English and French.
- Team Spirit: Your strong team spirit and proven ability to collaborate effectively with both internal and external stakeholders are widely recognized.
- Discernment: You have a keen ability to make sound decisions, combining clarity, pragmatism, and strong business acumen.
- Lead by Example: You demonstrate energy, authenticity, resilience, calmness under pressure, personal efficiency, ethics, compliance, and a commitment to core values.
- Pursuit of Excellence: You are dedicated to efficiency, quality, and consistently going the extra mile.
- Creativity and Enthusiasm: Your innate curiosity and enthusiasm drive you to explore new approaches, inspiring creative ideas and testing innovative solutions to achieve your objectives.
Work @ Pictarine✨
- Agile and collaborative environment: Work in an agile, collaborative, international and multicultural environment.
- Rapid career development: Benefit from opportunities for rapid advancement.
- State-of-the-art offices: Beautiful offices in Labège equipped with cutting-edge technology, plenty of snacks and a well-stocked fridge.
- Ongoing training: Access to ongoing training through conferences, meetings, the Pictarine Academy and English courses.
- Monthly events: Participate in monthly events such as massages, Pilates, TGIF, and team-building activities.
- Flexible working environment: Benefit from flexible working hours.
- Attractive remuneration: Benefit from a competitive salary, RTT, comprehensive health insurance and profit sharing.
- Additional benefits: Enjoy free photo development, sports subsidies, 3 days of family support, additional vacation days with seniority, and other surprises ! 🤫
- Relocation Package: Includes assistance with moving to Toulouse.
Recruitment Process ⚙️
Interested in joining us? Come meet the people you'll be working with:
- First Chat: Get to know each other with Maxime (20 minutes).
- Team Interview: Interview with the team (60-90 minutes).
- Practical Test: A half-day immersive exercise to give you hands-on experience with how we work.
- Final Interview: Meet with two members of the executive committee (120 minutes).
- Welcome aboard !
Pictarine is committed to diversity and equal opportunity. All our positions are open to all, regardless of gender, experience or disability.
