We are looking for an experienced Google Analytics 4 Developer to implement and configure GA4 tracking on standard and custom implementations. This role involves migrating from Google Universal Analytics to GA4, developing custom tracking solutions using JavaScript and Google Tag Manager (GTM), and providing actionable insights to optimize digital experiences.
Key Responsibilities
- Implement and configure Google Analytics 4 tracking, ensuring accurate data collection using event tracking, custom dimensions, and KPIs.
- Migrate from Universal Analytics to Google Analytics 4, ensuring the preservation of historical data.
- Develop custom tracking solutions using JavaScript, jQuery, and work with Single Page Application (SPA) tracking.
- Collaborate with cross-functional teams to define tracking requirements and implement solutions via GTM and other TMS tools.
- Conduct audits and troubleshoot tracking implementations to ensure data integrity.
- Analyze collected data and provide actionable insights to optimize digital strategies.
- Maintain comprehensive documentation and stay current with industry best practices and privacy regulations.
Key Skills :
- 3+ years of web analytics experience, focusing on Google Analytics 4 and GTM.
- Proficiency in JavaScript, HTML, CSS, and experience with SPA frameworks (e.g., React, Angular, Vue.js).
- Experience with CMS platforms like WordPress, Drupal, or AEM.
- Strong analytical skills to provide actionable insights from data.
- Familiarity with data privacy regulations (GDPR, CCPA).
(ref:hirist.tech)
