Overview
How You'll Make an Impact
As the Go-To-Market Manager (EMEA & APAC), you will craft compelling narratives, build go-to-market strategies and align cross-functional teams around high-impact product and solution launches. This is a key role within our International Marketing team and will be instrumental in helping brand marketers understand how our suite of innovative data and technology solutions drive measurable impact.
Reporting into the VP, International Marketing, you'll be pivotal in translating technical solutions into clear, market-relevant stories that resonate locally. You'll work closely with Sales, Product, Marketing and regional leaders to craft compelling GTM strategies and build toolkits and collateral that drive product adoption.
If you're a strategic product marketer with a passion for launching innovative tech solutions and telling stories that inspire, we'd love to hear from you. This is your chance to join a team that values ambition, creativity and collaboration.
What You'll Achieve:
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Own the end-to-end development and execution of go-to-market strategies for new and existing products targeting brand marketers
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Define launch plans, market positioning, messaging and sales enablement materials that resonate across diverse international audiences
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Be the connector between Product, Sales, Marketing and Client Services teams to ensure cohesive and impactful product narratives and rollouts
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Collaborate with regional teams to localise messaging for international markets
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Translate product features into clear, benefit-driven messaging tailored to brand marketers
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Develop and maintain high-impact sales enablement assets including toolkits, one-pagers, battlecards and FAQs
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Develop the understanding of customer, competitive and market insights to inform messaging and drive differentiation
What you'll bring with you:
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Proven experience in go-to-market or B2B product marketing, preferably within ad tech, martech or digital media
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Proven success in developing and executing go-to-market strategies for global products
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Experience working in or with international markets and adapting strategies for regional relevance
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Exceptional storytelling, messaging and positioning skills, you can articulate complex technology in a clear, compelling way
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Strong cross-functional collaboration with a track record of building trust and alignment across sales and product teams
Why you might stand out from other talent:
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Understanding of retail media and / or the digital advertising ecosystem
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Experience launching ad tech or martech products across multiple markets
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Background in media buying or advertising technology solutions serving both enterprise brands and agency partners
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.
Additional Information
When You Join Us, We'll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
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Act with integrity. We are transparent and have the courage to do the right thing.
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Work together to win together. We believe collaboration is the motivation that unlocks our full potential.
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Innovate with purpose. We shape the market with big ideas that drive big outcomes.
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Respect all voices. We embrace differences and cultivate a culture of connection and belonging.
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Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter
We know that we have some of the brightest and most versatile employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.
We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.
As part of our dedication to enhance our
inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and parental obligations, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.
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