About Us:
Hoonigan serves the automotive enthusiast industry with entertaining content and a wide selection of vehicle enhancements from its portfolio of lifestyle brands, including Fuel Off-Road, American Racing, KMC, Morimoto, TeraFlex, Rotiform, and Black Rhino. Utilizing our expanding global network of distribution centers spanning North America, Australia, and Europe, we serve over 16,500 retailers to provide enthusiast consumers with access to a variety of aftermarket enhancements including wheels, suspension, lighting, and accessories.
Overview:
The Director of Revenue Operations will serve as a strategic and operational leader responsible for unifying and elevating the commercial engine across Sales, Marketing, Service Operations, and Enablement at Wheel Pros. This role will own the overall RevOps vision and strategy, guide the annual planning cycle, and oversee the performance, scalability, and long-term evolution of the function.
Reporting directly to the Chief Revenue Officer, the Director will be both a strategist and an operator - Driving alignment between business units and creating the structure, systems, and insights needed for scalable growth. The position partners closely with Finance, IT, Marketing, and Product to align decision-making, resource allocation, and execution across the go-to-market strategy. This leader will serve as the operational integrator for all commercial processes, overseeing forecasting, analytics, segmentation, and CRM optimization to ensure the organization runs with precision and accountability.
Responsibilities:
Strategic Leadership and Planning
- Set the overall vision and strategy for Revenue Operations, establishing a centralized Center of Excellence that drives consistency, scalability, and performance across all commercial functions.
- Own the annual planning cycle including sales forecasting, target setting, performance modeling, and resource planning.
- Partner with the CRO and executive team to guide investment priorities, organizational design, and go-to-market strategy execution.
- Translate strategic objectives into measurable operating plans that enable long-term growth and profitability.
Sales and Revenue Operations
- Lead the transformation of sales operations capabilities, including segmentation, territory and coverage design, account planning, and compensation alignment.
- Build and maintain capacity models to ensure optimized headcount allocation and salesforce coverage across all business units.
- Develop and standardize account segmentation frameworks in partnership with sales leadership.
- Align systems, processes, and reporting to ensure consistent execution of the commercial plan.
Analytics, Reporting, and Forecasting
- Oversee commercial analytics and reporting across revenue, pipeline, forecasting, and performance metrics.
- Define key leading and lagging indicators to support accurate forecasting and data-driven decision-making.
- Implement unified dashboards and reporting tools through CRM and BI platforms to improve visibility and accuracy.
- Eliminate manual reporting inefficiencies through automation and process governance.
CRM and Technology Enablement
- Own the long-term CRM strategy in partnership with IT and Sales Systems to ensure data integrity, workflow alignment, and field usability.
- Drive CRM optimization to reflect real-time pipeline activity and customer engagement.
- Implement governance processes to maintain data hygiene, streamline reporting, and support adoption across the commercial organization.
- Evaluate and integrate technology solutions that improve sales productivity and cross-functional alignment.
Cross-Functional Alignment and Governance
- Serve as the operational liaison between Sales, Marketing, Service, Finance, and IT, ensuring collaboration and execution of commercial priorities.
- Establish and manage governance processes, including operating rhythms, meeting cadences, and business review structures.
- Act as the final operational decision maker for cross-functional process design and execution.
- Champion clear communication, transparency, and accountability across all commercial teams.
Team Leadership and Capability Development
- Build and lead a high-performing Revenue Operations team across sales ops, marketing ops, service ops, enablement, and analytics.
- Develop team capability and training programs to enhance commercial excellence and operational acumen.
- Identify and remove non-core or administrative tasks from sales and marketing teams to improve focus and efficiency.
- Foster a culture of continuous improvement, data-driven decision-making, and process discipline.
Qualifications:
- Bachelor’s degree in Business, Finance, or Operations; MBA preferred.
- 10+ years of experience in Revenue Operations, Sales Operations, or Commercial Strategy within a growth-oriented, multi-division environment.
- Demonstrated success leading GTM transformation, process design, and operational standardization.
- Hands-on experience with CRM (Salesforce preferred), BI platforms, and sales performance tools.
- Proven ability to build and develop teams while working cross-functionally with executive stakeholders.
- Industry experience in Industrial MRO, Automotive Aftermarket, Building Materials, Durable Goods, or similar complex distribution environments is preferred.
- Ability to “get in the weeds” operationally while influencing at the executive level.
Disclaimer
We are an E-Verify employer.
We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.
