About Us
Clean Nutra is one of the fastest-growing health and wellness companies in the world — processing over
15,000+ daily orders, running 200+ SKUs across multiple channels (Amazon, TikTok, Shopify, Meta), and scaling toward $200 million+ in annual revenue.
We’re searching for a
Chief Financial Officer to take full control of Clean Nutra’s financial operations — building real-time visibility into performance, implementing forecasting and cash-flow systems, and turning fragmented financial data into actionable insight that drives profit, precision, and predictability across every channel.
You’ll work directly with the
Head of Growth, Co-CEOs, and Operations teams to ensure
daily profitability and financial clarity across the business. This role is central to Clean Nutra’s mission of becoming the most efficient and data-driven supplement company in the world.
Core Responsibilities
Financial Operations & Intelligence
- Build a real-time financial intelligence system that provides daily P&L visibility across Amazon, TikTok, Meta, and Shopify.
- Integrate QuickBooks, Cin7, SellerBoard, and other data systems into one unified view.
- Design and implement automated reporting dashboards for COGS, gross margin, and contribution margin by SKU and channel.
- Manage all financial data pipelines, reconciliations, and variance reporting.
- Implement tight financial controls, policies, and automation to support high transaction volume.
Forecasting & Cash Flow
- Create a 13-week rolling cash flow forecast and weekly financial health reports.
- Develop dynamic forecasting models that simulate marketing spend, ROAS, CAC, LTV, and inventory cycles.
- Predict and plan cash needs for inventory, logistics, marketing, and R&D.
- Identify and mitigate financial risk before it impacts operations.
Team & Systems Development
- Build a hybrid finance team:
- In-house senior leadership (Controller, FP&A Analyst, Finance Ops Manager)
- Offshore bookkeeping and accounting support staff for daily tasks and reconciliations
- Bring bookkeeping and accounting operations in-house under your leadership.
- Manage month-end closes, reconciliations, and compliance with speed and accuracy.
- Oversee integration between finance, operations, and marketing to ensure every dollar is tracked and optimized.
Profitability & Growth
- Own the full profitability stack — from top-line performance to EBITDA.
- Partner with Marketing and Growth teams to connect ad spend, ROAS, and retention directly to net profit.
- Collaborate with Supply Chain and Operations to optimize COGS, payment terms, and working capital.
- Develop scenario models for pricing, subscriptions, and new product launches.
- Deliver daily, weekly, and monthly profitability reports for leadership review.
Qualifications
- 7+ years of financial leadership experience (CFO, VP of Finance, or Director of FP&A) in CPG, eCommerce, or high-volume retail.
- Deep understanding of Amazon, Shopify, and TikTok Shop economics — including contribution margin and channel profitability.
- Proficient in QuickBooks, Cin7, ERP integrations, and BI tools (Power BI, Tableau, or similar).
- Experience implementing daily or weekly financial dashboards for high-velocity businesses.
- Proven ability to build and lead hybrid finance teams (domestic + offshore).
- Strong analytical and communication skills — able to translate complex data into simple executive decisions.
Why Join Us
You’ll be the financial architect behind one of the most profitable and fast-scaling eCommerce companies in the world — working directly with founders and growth leaders who move fast and think big. You’ll have full control over financial systems, team structure, and reporting.
This is not a maintenance role — this is a
financial engineering role.
You’ll build the systems, team, and intelligence that power Clean Nutra’s next billion dollars in revenue.
