Principal, Go-to-Market Strategy
Oak Brook, IL – Onsite 3 days per week
This is a role within our Sales/Revenue group. A successful incumbent is experienced in channel strategy with a proven track record of developing effective partner go-to-market programs that accelerates new product adoption and fosters new behaviors that help achieve business objectives. This role will develop and execute a channel strategy that engages partners and drives revenue growth.
Responsibilities:
- Design and execute a channel marketing strategy for assigned business unit that achieves business objectives and considers approaches for marketing to, through and with our partners
- Manage partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities
- Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners
- Lead the deployment of strategic initiatives, including creating briefs and driving execution across teams. Determine optimal audience segmentation that aligns with business priorities and forms the foundation for effective execution
- Coordinate cross-functional go-to-market (GTM) planning for new and existing products, ensuring alignment across teams to optimize revenue and margin performance
- Drive business strategy by analyzing, communicating insights, and providing recommendations to senior and executive leadership for channel initiatives across partner segments and programs to accelerate achievement of revenue goals
- Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts
- Analyze competitor behavior to identify opportunities for continual improvement
- Analyze competitor behavior to continually optimize go-to-market strategies
- Build strong relationships with channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives
- Measure and communicate effectiveness of programs and initiatives against business goals and drive improvements based on insights
- Collaborate with partner communications lead to maintain a quarterly communications calendar
- Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
- Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
- Contribute to the team effort by accomplishing related results and participating on projects as needed.
Requirements:
- Bachelor's Degree in Business, Marketing or related field; Master’s in Business Administration (MBA) preferred
- 7+ years in Sales and/or Marketing; 5+ years with a focus on Pro Channel strategy
- Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud
- Strong financial acumen; demonstrated ability to lead change
- Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands
- Demonstrated ability for fast paced, data-driven decision making with knowledge of basic statistical testing and analysis
- Ability to travel 2-3 times per quarter in North America
- Preferred: Experience within the Consumer/Durable Goods industry; experience with IoT products
