Key Responsibilities
- Build and execute GTM strategies for new product launches and features
- Work closely with product, sales, and marketing teams to align positioning
- Define target segments and create value propositions
- Lead demand generation initiatives
- Analyze market trends, customer insights, and competition
- Create launch playbooks, messaging, and internal enablement material
- Track GTM performance and optimize for growth
About Company: GraffersID is the tech behind startups from Sequoia, TechStars, YCombinator, Google, Coca-Cola, Harvard, and MIT Labs, among others. GraffersID has served 100+ clients, built 300+ applications, and worked in 5 offices with 200+ tech experts. Products built by us have won various awards from the likes of StartupGrind, BeFast, Star, e27, Apple, and Google stores. GraffersID is an offshore software product design and development organization, offering website development, mobile app development, UI/UX, and SEO.
