Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We’re seeking a Principal, GTM Strategy to lead federal web initiatives for Adobe’s Creator offerings, including cross-app journeys, user activation and onboarding, merchandising, and keyword routing, to ensure Creators are guided to the right Adobe product, workflow, and value as quickly as possible.
In this role, you will partner closely with PMM, marketing, product, and analytics leaders to develop and implement a cross-app growth roadmap. You will drive cross-functional alignment across apps and offerings and deliver measurable business impact across the Creator web portfolio.
What You’ll Do
- Partner with product, marketing, and analytics teams to deeply understand cross‑app user journeys and articulate clear “better together” narratives across Creator offerings.
- Identify gaps and friction points from activation and onboarding through repeat use and retention, grounded in deep user insights and experience data.
- Develop, prioritize, and champion high‑impact integration and optimization initiatives that deliver higher value to users.
- Drive alignment and execution of cross‑app growth initiatives across cross‑functional teams, ensuring clear ownership, timelines, and outcomes.
- Establish decision frameworks for keyword routing when multiple products can serve the same user intent.
- Identify cross-app merchandising opportunities for existing and new offerings that clearly align to user needs and value propositions.
- Continuously share insights, wins, and failures to build a culture of learning, experimentation, and iteration across the team.
- Serve as the voice of the customer across the organization, ensuring that growth strategies are anchored in delivering real, sustained value for users.
What You Need To Succeed
- 10+ years of experience in GTM strategy, product‑led growth, product strategy, or growth marketing roles.
- A data‑driven approach with demonstrated ability to dig into metrics, identify patterns, and translate insights into clear decisions and actions.
- Strong cross-functional leadership and collaboration skills, with the ability to influence and implement across diverse teams.
- Experience working across multiple products/portfolios, helping to define and build cohesive cross‑product user experiences.
- Experience operating in high‑growth, fast‑paced environments, ideally working with Gen AI or other emerging, innovative technologies.
- A strong bias for action, deep intellectual curiosity, and a passion for building category‑defining user experiences.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
