Job Title: Marketing Consultant (GTM & PMF)
Location: Bhubaneswar (On-ground involvement required)
Experience: 5+ Years
Engagement: Consultant / Contract (Initial 3–6 months, extendable)
About The Role
We are looking for a highly strategic and execution-driven Marketing Consultant based in Bhubaneswar who can lead
Go-To-Market (GTM) strategy and Product-Market Fit (PMF) validation, while building strong case studies and traction narratives for investor outreach.
This role is outcome-focused — not just marketing activities, but measurable growth, structured experiments, and documented traction.
Key Responsibilities 1️⃣ GTM Strategy & Execution
- Design and execute clear GTM plans for both B2C and B2B segments
- Identify target segments, positioning, pricing, and distribution channels
- Launch pilot campaigns and validate market response
2️⃣ Product-Market Fit (PMF) Validation
- Design structured experiments to test demand and retention
- Track CAC, LTV, retention, conversion funnels
- Create repeatable acquisition and engagement models
3️⃣ Case Study & Traction Documentation
- Convert pilots and campaigns into strong growth case studies
- Prepare investor-ready traction decks with metrics and insights
- Build clear storytelling around validation and scalability
4️⃣ Local Partnerships & Growth Channels
- Build partnerships in Bhubaneswar (gyms, hospitals, corporates, communities)
- Drive offline + digital hybrid marketing strategies
- Create scalable distribution pathways
Requirements
- 5+ years of proven marketing experience (startup or growth-focused environments preferred)
- Demonstrated success in GTM launches and achieving PMF
- Ability to show real case studies with measurable outcomes
- Strong analytical mindset (data-driven decision making)
- Strong understanding of investor expectations and startup metrics
- Must be based in Bhubaneswar
What We’re Looking For
- Strategic thinker + hands-on executor
- Comfortable working in early-stage, fast-moving environments
- Strong ownership mindset
- Ability to build structured growth frameworks from scratch
Skills: pmf,campaigns,gtm,traction
