Job Description
Casino GTM Strategy Ownership
- Own the end-to-end go-to-market strategy for the Casino business, aligned to Winning ’26 “Smart Scaling” priorities.
- Define segmentation strategy, core messaging architecture, and RTB frameworks for key launches, seasonal moments, and always-on initiatives.
- Ensure every Casino GTM initiative is anchored in clear objectives, success metrics, and measurable commercial impact.
- Champion and embed a “challenger” brand approach across all Casino campaigns.
Integrated Campaign Leadership
- Set the strategic standard for integrated delivery across paid, owned, and earned channels.
- Lead rigorous, cross-channel communications planning to ensure consistency across the funnel while adapting messaging to channel best practices.
- Align cross-functional teams (App, CRM, Marketing, Media, PR/Social, and Brand) to execute cohesive campaigns and scaled BAU communications.
- Establish clear prioritization frameworks across tiered initiatives to ensure focus on highest-impact opportunities.
Cross-Functional Alignment & Governance
- Serve as the central strategic connector across Commercial, Product, Brand, CRM, and Performance teams.
- Drive clarity of ownership, timelines, and KPIs across all Casino GTM initiatives.
- Influence without authority to ensure executional excellence and strategic consistency.
- Elevate planning rigor through structured processes, clear briefing standards, and defined success measurement.
Performance Optimization & Test-and-Learn
- Embed data-driven decision-making into all Casino GTM planning.
- Leverage experimentation frameworks to optimize segmentation, messaging, channel mix, and scale.
- Surface actionable insights to inform future roadmap prioritization and investment decisions.
- Partner closely with Analytics and Performance teams to ensure transparent reporting and continuous improvement.
Scaling Impact
- Drive alignment between brand-building and performance-driving initiatives to maximize short- and long-term growth.
- Ensure Casino GTM efforts support broader enterprise objectives while maintaining category-specific differentiation.
- Continuously refine how we plan, execute, and measure GTM to improve effectiveness and operational leverage.
Required Qualifications
- 8 plus years of experience in go-to-market strategy, integrated marketing, brand strategy, or commercial strategy within a high-growth or performance-driven organization.
- Proven experience leading cross-functional GTM planning at scale across paid, owned, and earned channels.
- Deep understanding of segmentation strategy, messaging development, and funnel-based communications planning.
- Demonstrated ability to influence senior stakeholders and align multiple functions around shared commercial goals.
- Strong analytical orientation with experience leveraging data and test-and-learn frameworks to drive optimization.
- Experience operating in fast-paced, ambiguous environments with high standards of execution.
- Exceptional communication skills with the ability to translate strategy into clear direction for executive leadership and executional teams.
Preferred Qualifications
- Experience in online gaming, casino, sports, fintech, or other highly competitive, regulated industries.
- Familiarity with lifecycle marketing, CRM ecosystems, or app-based product environments.
- Experience operating within a challenger or disruptive brand context.
- Bachelor’s or Master’s degree in Marketing, Business, Strategy, or a related field.
