About ForgeNow
ForgeNow is a workforce training organization dedicated to preparing students for careers in the skilled trades through accelerated, hands-on education. We are focused on equipping students with the technical skills, professional habits, and career readiness needed to succeed in high-demand industries.
Our training model is built to serve both students and employers. We combine practical instruction with a strong emphasis on safety, accountability, and workforce expectations so graduates are prepared to contribute from day one. By aligning our programs with employer needs and labor market demand, ForgeNow helps create real career pathways while supporting the industries that keep our communities running.
ForgeNow is in a period of growth and evolution, creating new opportunities for strong leaders to build systems, develop teams, and expand impact. We are mission-driven, performance-oriented, and committed to helping students change their lives through skilled trades careers.
Position Summary
ForgeNow is seeking a senior revenue leader to oversee and align the teams, systems, and strategies that drive student enrollment and top-line growth. This position will report directly to the CEO and President and will be responsible for building a high-performing, accountable revenue organization that integrates marketing, recruiting, business development, financial assistance, and community outreach into a single, coordinated function.
The ideal candidate is both strategic and hands-on. They can set direction, build process, lead managers, hold teams accountable to metrics, and improve conversion at every stage of the student pipeline. This role will be critical in helping ForgeNow scale enrollment, improve efficiency, and strengthen relationships with employers, military-affiliated communities, and external partners.
Reporting Structure
This role reports directly to the CEO and President and oversees the following functions:
- Civilian Recruiting
- Military Recruiting
- Community Engagement
- Marketing
- Business Development
- Financial Assistance
Key Responsibilities:
Revenue Leadership
- Lead the overall revenue strategy for ForgeNow, with direct responsibility for enrollment growth and related revenue outcomes.
- Create alignment across marketing, recruiting, outreach, and business development so all teams are working toward shared goals.
- Build forecasting, reporting, and performance management systems for the full enrollment and revenue funnel.
- Develop and manage annual and quarterly enrollment targets, conversion goals, and revenue plans.
Recruiting Oversight
- Oversee inside and outside recruiting efforts to improve lead response, appointment setting, show rates, enrollment conversion, and start rates.
- Establish clear standards for recruiting performance, follow-up cadence, pipeline management, and student experience.
- Partner with military and civilian recruiting leaders to ensure segment-specific strategies are effective and scalable.
- Review staffing structure, territory design, and workload allocation to maximize output and accountability.
Marketing and Lead Generation
- Partner closely with the marketing team to ensure campaigns produce qualified leads that convert to enrolled students.
- Evaluate lead source performance, cost per lead, cost per start, and return on marketing spend.
- Help shape messaging, targeting, and campaign priorities based on recruiting outcomes and market demand.
- Ensure marketing and recruiting operate as one coordinated revenue system rather than separate departments.
Community Partnerships and Business Development
- Oversee community partner strategy to expand awareness, referral partnerships, and local influence.
- Lead business development efforts that support employer relationships, workforce partnerships, and other enrollment-driving opportunities.
- Build strong external partnerships that enhance ForgeNow’s brand, credibility, and student pipeline.
Financial Assistance and Enrollment Support
- Oversee the financial assistance function to ensure students receive timely, accurate guidance that supports enrollment conversion and persistence.
- Improve coordination between recruiting and financial assistance so prospective students move efficiently through the enrollment process.
- Monitor bottlenecks that cause student drop-off prior to start.
Team Leadership and Culture
- Lead, coach, and develop department heads and frontline managers across all assigned functions.
- Establish a culture of accountability, urgency, professionalism, and student-centered service.
- Create scorecards and KPIs for each team and conduct regular performance reviews tied to measurable outcomes.
- Identify hiring needs, organizational gaps, and training opportunities within the revenue organization.
Operational Excellence
- Standardize CRM usage, reporting, and funnel visibility across all revenue-related teams.
- Use data to identify breakdowns in lead flow, recruiting performance, financial aid completion, and partner conversion.
- Recommend structural, staffing, and process improvements that support scale.
- Partner with executive leadership on strategic planning, market expansion, and growth initiatives.
Key Performance Indicators
This role may be measured on:
- Revenue growth
- Cost Per Acquisition
- Community partner referral volume
- Business development contribution to starts
Qualifications
- 7+ years of leadership experience in sales, marketing, revenue operations, or growth leadership
- Experience managing multiple functions under a single revenue umbrella
- Strong background in KPI management, forecasting, funnel conversion, and team accountability
- Experience leading managers and building performance-driven teams
- Ability to operate strategically while also driving day-to-day execution
- CRM and reporting fluency required
- B2C or B2B sales
Preferred Background
- Familiarity with military-affiliated recruiting, community-based outreach, and employer partnerships
- Experience aligning marketing and sales into one measurable revenue function
