The gap no one has filled
Every complex system in America has a profession whose job it is to be your trusted guide. You have a lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that's arguably the most complex and touches every single family, leaves us on our own.
99% of care happens when someone steps outside the four walls of a doctor's office. Hera is creating a new profession in healthcare to fill that gap: the Hero, a dedicated senior care expert for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population in the healthcare system. We’re covered by insurance, so we can serve every family in America.
Building the most trusted interface of healthcare
We are in the business of trust.
We're designing for the most emotionally charged moments of our customers' lives; the bar isn't just delight, it's trust. Hera's brand promise is simple: care that would only be great enough for our own parents. This promise is our moat.
It's what physicians refer to, families buy, what Heroes deliver, and what the product must unlock and enforce at every touchpoint.
Early wins
- Organic 3x quarter-over-quarter growth in new patient referrals
- Viral community moments: we organized an art show for an 88-year-old Hera family member that landed NY1, the Chelsea Reporter, and an inbound from NBC.
- Unprompted inbound from health systems: partners are finding us without a single cold outreach.
Our founding team
We closed a 7M seed round led by Accel and 10’xed revenue over the last 6 months organically through close partnerships with Weill Cornell, NYU Langone, and Mount Sinai. We’ve been doing fun things in the community along the way (
threw an art show for an 88 year old artist that went viral) and the customer feedback is the most positive our team has seen in our careers. You’ll build Hera alongside co-founders Jenny, Myles & Connie and a team from Headway and Palantir. We are in person in NYC. Read our story and watch our launch video here.
In a world of growing cynicism we chase hard truths, give a damn, and build.
- Our entire team believes truth is in the field. This means we are side by side with our Heroes everyday, learning what it takes to do the job and do it well.
- We are high autonomy and trust. There is no space for micromanagement, if you see a problem or think of a solution, you are empowered to run at it wholeheartedly and know that the team has your back.
- We are creative in our bones. For the first time in many years, we are seeing the genesis of a new profession of a profound scale and importance; it’s on us to define what it can and should look like.
The role
You'll be Hera's first GTM hire. Your job is to turn organic health system traction into a repeatable, scalable referral engine.
This is an IC-first role. For the first few months, you will personally own relationships with clinical teams, close new referring departments and health systems, and grow referral volume from existing partners. You'll be in the field — in clinics and in hospitals.
Today our motion is mostly bottoms-up: a social worker or doctor starts referring, brings us to their supervisor, we do an in-service, and it spreads from there. You'll pour fuel on that motion while also building the top-down relationships that unlock institutional partnerships at a different scale: department heads, CMOs, population health leaders.
What you'll do
Own the health system referral engine (day 1)
- Deepen existing partnerships at NYU Langone, Weill Cornell, and Mount Sinai — growing referral volume and expanding into new departments and specialties
- Map the full referral ecosystem at each partner: who refers, who champions, who blocks, and what each persona cares about.
- Build and run outreach to new health systems in NYC, then NJ and beyond
- Develop the top-down motion to complement the bottoms-up traction we already have
Build the playbook (Months 1 - 2)
- Systematize what's working: create repeatable processes for stakeholder mapping, outreach sequencing, in-service delivery, and referral activation
- Define and own metrics: referral volume, conversion rate, time-to-first-referral per new partner, referral retention by partner
- Identify what's not working and kill it fast.
Shape the product (Ongoing)
- Be the voice of the referring physician and clinical team inside Hera. We're building a real-time picture
- Physicians lose visibility the moment a patient walks out the door. We're building a shared operating picture that meets them where they are in EPIC and bridges clinical data and data on the patient in the community, so Hera becomes infrastructure they can't live without.
Hire and lead a field sales team.
- Healthcare is local. Every market is a separate launch. You'll hire people who own their territory end-to-end, define the playbook, and build the team to run it.
What we're looking for
- 2–5 years in sales, partnerships, or business development, you've personally built relationships that drove revenue or growth
- You're a builder, not a process-follower. You thrive bringing clarity to ambiguity.
- Exceptional in-person presence. You walk into a room and people trust you
- You're rigorous about what's working and what's not. You track your own metrics and iterate without being told
- You care deeply about this mission
- Based in NYC or willing to relocate
Compensation
Competitive base + variable comp tied to referral growth + meaningful early-stage equity. Benefits include health, dental, and vision.
Our promise is we will stretch your limits, and trust you to own unreasonably substantial outcomes. If this speaks to you, let's talk: jenny@hellohera.com
