Job Description
As Sr Product Marketing Manager, Go-To-Market, you will lead integrated, performance-driven go-to-market strategies for the Global & Large segment, driving surround-sound awareness and measurable commercial impact across our T&E and B2B product suite.
2026 represents a pivotal year for Global & Large Product Marketing. This role will build a strategic, full-funnel growth engine accountable for market perception, pipeline contribution, and product adoption.
You will own end -to-end GTM strategy across digital, paid media, thought leadership, and work with PR and Events to ensure our powerful messages are delivered to the target market. You’ll own insight-led campaigns optimizing performance and align to revenue priorities.
Partnering closely with Product Management, Field, and other Marketing teams, you will translate product innovation into integrated campaigns that drive measurable business outcomes.
You will manage 1–2 Product Marketing Specialists and foster a culture grounded in accountability, analytical rigor, and continuous optimization.
Responsibilities
- Lead development of integrated, full-funnel GTM strategies aligned to product roadmap and commercial objectives
- Translate product innovation into differentiated positioning, messaging frameworks, and campaign narratives
- Build annual and campaign-level plans tied to awareness, engagement, pipeline contribution, and adoption metrics
- Own performance measurement frameworks and ensure campaigns are optimized against KPI benchmarks
- Partner cross-functionally with PR, Paid Media, Events, and Marketing teams to ensure cohesive execution
- Incorporate customer and field insights into strategy refinement and audience targeting
- Oversee campaign briefing, execution governance, and performance reporting
- Identify testing opportunities (audience, messaging, channel mix) to continuously improve ROI
- Manage and develop 1–2 Product Marketing Specialists, building strong execution and analytical capabilities
Qualifications
- 5+ years of marketing experience (product marketing, GTM, demand generation, or integrated marketing preferred)
- Experience leading cross-channel campaigns across paid, earned, and owned channels
- Demonstrated experience driving measurable commercial outcomes (pipeline, adoption, engagement, ROI)
- Experience managing and developing direct reports
- Strong strategic planning, prioritization, and performance analysis skills
- Experience working cross-functionally with Product, Sales, and Marketing teams
- Strong self-starter who takes initiative and drives complex work forward
- Creative problem solver with strong executive communication skills
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About The Team
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit out Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the “ Know Your Rights ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
