Punch! is searching for a GTM Strategist to join our dynamic and forward-thinking team!
Salary = R380,000 - R520,000 per annum (dependant on experience)
Why this role exists
We're hiring a GTM Strategist to own the outbound campaigns strategy deployment and creative thinking that powers the success of our clients' scaled email and linkedin campaigns.
You won't be in building the campaigns or working in Clay day to day, but you'll be responsible for designing and creating campaigns, and explaining to clients and our internal GTM Engineer what campaigns to bring to life and why.
For someone to truly succeed in this role they will need to embody our FOUR core values.
- Stay Humble. Strictly NO egos!
- Good Vibes Win - Embrace optimism!
- Communicate, Communicate, Communicate - Clear communication builds trust!
- Solutions Not Excuses - Dedicated to delivering results, regardless of obstacles!
We are also a remote-first company, so we offer full flexibility to work from home! Got Wi-Fi? We’ll provide you with a laptop and you’re ready to go! Some of our talented team have also taken their work on-the-go across the globe, even to a beach in Bermuda (seriously!)
What you’ll own
- Client GTM strategy across a portfolio of accounts
- Creating detailed contact and company persona maps and search criterias, ICP refinement, and understanding what makes each persona tick
- Offer and lead magnet design — including the consulting work with clients to push clients toward using stronger and more valuable offers that illicit high-volume response rates
- Highly creative campaign angles: hooks, narrative, framing across email and LinkedIn campaigns
- Full responsibility for strategic outbound copy across email and LinkedIn, with iteration cycles
- Build clear and effective campaign build briefs: build handovers tight enough that a GTM Engineer can execute and bring your dream campaigns to life
- Client comms: weekly strategy calls, performance reads, pivots, offer and campaign copy iterations
- Overall client campaign success rate
Who you'll work with
- A CSM on each account who owns the overall client relationship
- The SDRs deployed to that account to call all the positive responders your campaigns generate
- The Lead GTM Engineer, GTM Engineers, and campaign builders who build and deploy your strategic campaign ideas to bring them to life
What the day to day looks like:
When a new client comes onboard:
- They provide data, sales assets, ICP detail, and complete onboarding surveys
- You take that input and build specific persona maps at both contact and company level
- You audit their current lead magnets and offers, then consult to improve them - — making the value proposition as strong as it can be. This is a critical part of the role. A campaign built on a weak offer won't outperform a campaign built on a strong one, no matter how good the copy is. Part of the work is ‘selling’ clients on why their existing offers and lead magnets need to evolve and be adapted for scaled outbound
- You generate campaign ideas, script final copy, and seek client approval on angle and copy
- You brief the GTM Engineers and campaign builders to launch
- You own the ongoing success rate and iterate accordingly
What you bring
Background
- 2+ years building technical outbound campaigns yourself
- Outbound or GTM experience, ideally within another GTM or outbound agency
- Looking to move up the stack into strategy, copy, and client consulting — without losing the technical instincts that come from having built campaigns in the past
Frameworks and copy
- Familiar with outbound strategy and copywriting frameworks from GTM and Outbound industry leaders and LinkedIn influencers like Josh Braun (POKE-style framework), Eric Nowoslawski's outbound principles, and copywriting style and approach similar to Taylor Heron
- A good understanding of Alex Hormozi on offers, value equations, and lead magnets ($100M Offers, $100M Leads)
Must Have: Technical fluency (you don't build, but you understand the technical build processes and toolsets)
- Familiar with Clay: enrichment chains, Claygents, waterfalls, conditional logic, cost trade-offs
- Familiar with email sending tools like SmartLead, Email Bison, and Instantly: sequencing, throttling, fallbacks
- Familiar with LinkedIn sending tools like HeyReach or Expandi: multi-sender pools, connection limits, sender-persona alignment
- Familiar with data scraping tools like those on Apify and RapidAPI: what's possible, what's brittle, what it costs
- Familiar with email infrastructure: multi-domain, multi-mailbox, warm-up, deliverability at scale
- Familiar using and building with AI and Cowork tools like Claude Skills and Claude Cowork
Must Have: Trade-offs you make instinctively when scripting copy
- Personalisation depth vs eligible volume - — stricter inserts shrink the eligible TAM, and you know how to balance angle quality against data volume
- Inference and asset quality vs scrape cost
- Technical aspects like Spintax: when it serves deliverability, when it dilutes the message
- Word count vs information density vs reply rate
- Cadence aggressiveness vs sender reputation
- When to use soft CTA’s vs hard CTA’s
AI Tooling
- Fluent in building and owning your own portfolio of Claude Skills to support your role and your clients
- Comfortable orchestrating AI workflows in Claude Cowork - — you build and direct AI, not just prompt
- You use AI responsibly. AI supports the work; it doesn't replace human judgment. Outputs are read, reviewed, and signed off before they ship.
Communication
- A great communicator, written and verbal
- Can sit with a CMO and explain why campaign copy has to be structured a certain way, or explain why the client needs to adapt their offers or lead magnets for campaign success
- Writes build briefs that don't need clarifying calls
- Can work fast and asynchronously, using Looms _+ Google Docs for briefs, and communicating clearly on comms channels in Google Chat or Slack
Ownership
- Owns self-education by paying attention to the latest strategies and developments in the GTM and outbound space on LinkedIn and elsewhere
- Owns the quality and success of every campaign you strategise - — copy, angles, ideation, offers, and lead magnets included
- Takes pride in the work and signs your name to it
- Solutions, not problems. Bring options, not blockers
- Resourcefulness over resources. You don't wait for the perfect setup; you find the way through
- You have ‘agency’ in this role, and you use it
We also provide the following benefits:
- 20 days holiday plus 8 bank holidays and your birthday off!
- Additional “holi-days” off added after 2 years of service.
- Pension Scheme
- Wellness / Wellbeing initiatives including on-site mental health first aider.
- WPA Healthcare kicks in after being with us for 1 year.
- Quarterly team get-togethers, from classy dinners to fun-filled escape rooms!
- Flexible working arrangements
- Equipment to support your home office!
How to apply
Send us an email to talent@punchb2b.com. In your application, please can you:
- Kindly submit a short Loom video with a brief explanation (or a detailed one, up to you) showing us a campaign you build that you're most proud of, or is interesting/unique, or was a challenge to build.
- Years of experience working with Clay
- Your favourite GTM or Outbound Influencer on LinkedIn, and why?
We'll respond within a week.
