Overview
We are seeking a highly skilled and strategic GTM (Go-To-Market) Strategist to join our dynamic team. This role involves developing and executing comprehensive market entry strategies for innovative SaaS products, with a focus on B2B marketing. The ideal candidate will possess strong analytical, project management, and presentation skills, along with a solid understanding of product development and market research. This paid position offers an exciting opportunity to influence product success and drive growth in competitive markets.
Responsibilities
- Develop and implement effective GTM strategies for new SaaS offerings, ensuring alignment with overall business objectives.
- Conduct thorough market research to identify target audiences, competitive landscape, and emerging trends.
- Collaborate with product management and software development teams to shape product positioning and messaging.
- Manage cross-functional projects related to product launches, coordinating efforts across marketing, sales, and technical teams.
- Analyse market data and performance metrics to optimise strategies and identify new opportunities for growth.
- Prepare compelling presentations for internal stakeholders and external partners to communicate strategic plans and insights.
- Support the creation of sales enablement tools and marketing collateral tailored to target segments.
- Stay abreast of industry developments in SaaS, B2B marketing, and product management to inform strategic decisions.
Requirements
- Proven experience in project management within SaaS or technology sectors.
- Strong understanding of B2B marketing principles and strategies.
- Demonstrable expertise in market research, analysis skills, and product development processes.
- Proficiency in analysis tools such as SQL, along with excellent presentation skills.
- Experience in product management or software development environments is highly desirable.
- Exceptional organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
- Excellent communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
- A proactive mindset with strong problem-solving capabilities and strategic thinking abilities. This position provides an excellent platform for professionals eager to make a significant impact within a forward-thinking organisation while developing their expertise in GTM strategies across innovative SaaS solutions.
Work Location: In person
