Overview
We are seeking a highly skilled and strategic GTM (Go-To-Market) Strategist to join our dynamic team. This role involves developing and executing comprehensive market entry strategies for innovative SaaS products, with a focus on B2B marketing. The ideal candidate will possess strong analytical, project management, and presentation skills, along with a solid understanding of product development and market research. This paid position offers an exciting opportunity to influence product success and drive growth in competitive markets.

Responsibilities

Develop and implement effective GTM strategies for new SaaS offerings, ensuring alignment with overall business objectives.
Conduct thorough market research to identify target audiences, competitive landscape, and emerging trends.
Collaborate with product management and software development teams to shape product positioning and messaging.
Manage cross-functional projects related to product launches, coordinating efforts across marketing, sales, and technical teams.
Analyse market data and performance metrics to optimise strategies and identify new opportunities for growth.
Prepare compelling presentations for internal stakeholders and external partners to communicate strategic plans and insights.
Support the creation of sales enablement tools and marketing collateral tailored to target segments.
Stay abreast of industry developments in SaaS, B2B marketing, and product management to inform strategic decisions.

Requirements

Proven experience in project management within SaaS or technology sectors.
Strong understanding of B2B marketing principles and strategies.
Demonstrable expertise in market research, analysis skills, and product development processes.
Proficiency in analysis tools such as SQL, along with excellent presentation skills.
Experience in product management or software development environments is highly desirable.
Exceptional organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
Excellent communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
A proactive mindset with strong problem-solving capabilities and strategic thinking abilities. This position provides an excellent platform for professionals eager to make a significant impact within a forward-thinking organisation while developing their expertise in GTM strategies across innovative SaaS solutions.

Work Location: In person

Equisettle

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