About NeuIQ
NeuIQ is an AI services firm that helps enterprises become AI-ready, AI-enabled, and ultimately AI-native. We focus on building the foundations required for AI to operate safely, effectively, and at scale - grounded in a simple belief: without clean, unified, and trusted data, AI cannot deliver meaningful decisions, automation, or competitive advantage.
NeuIQ’s work spans AI platforms, analytics, agentic AI, and orchestration; designed to embed intelligence directly into how businesses run. We partner with enterprises across every stage of their AI journey, helping them move from fragmented systems and isolated pilots to AI-native operating models that drive real outcomes.
Role Overview: You are accountable for the operational infrastructure that enables full-funnel go-to-market engine — from lead capture through customer expansion. You design, build, and continuously optimize the systems, data flows, and automated workflows that allow Marketing to generate efficient demand and Sales to focus on high-value human interactions rather than manual process work. Your work ensures that leads move through the funnel with speed and precision, that data quality supports confident decision-making, and that the technology stack operates as an integrated system rather than a collection of disconnected tools. You sit within Marketing but serve the entire revenue organization, translating commercial intent into scalable operational reality across Salesforce, Marketing Cloud Account Engagement, Apollo, Qualified, and LinkedIn Sales Navigator.
Requirements
Key Responsibilities:
Full-Funnel Workflow Architecture and Automation
• Design and implement automated workflows across the complete customer lifecycle — inbound lead capture and routing, marketing nurture and engagement, sales pipeline progression, customer onboarding, adoption, expansion, and reactivation
• Optimize real-time responsiveness through behavioral triggers, speed-to-lead automation, and intent-based engagement frameworks that reduce friction and accelerate conversion
• Continuously evaluate lifecycle performance across all funnel stages and refine automation logic to improve throughput, conversion rates, and commercial outcomes Marketing Operations and Demand Generation Enablement
• Partner with Marketing to optimize top-of-funnel performance through lead scoring models, lifecycle stage definitions, campaign tracking, and attribution frameworks that connect activity to pipeline contribution
• Implement segmentation strategies and account-based marketing infrastructure that enable targeted campaigns and scalable nurture programs
• Improve MQL to SQL conversion rates by refining routing logic, scoring accuracy, and data quality standards that ensure Sales receives qualified, actionable leads Sales Pipeline Infrastructure and Outbound Enablement
• Build and maintain systems that support both inbound conversion and outbound prospecting — including intent-based prioritization, multi-channel sequencing frameworks, and task automation that enables high-volume outreach without sacrificing personalization
• Optimize speed-to-lead processes and inbound conversion mechanics so that Sales can engage prospects at the moment of highest intent
• Design engagement workflows across email, LinkedIn, and other channels that scale outbound motion while maintaining relevance and compliance Data Strategy, Enrichment, and Governance
• Own end-to-end data quality across all go-to-market systems — establishing and automating enrichment workflows that enhance lead, account, and customer records with accurate, actionable intelligence
• Implement scalable data hygiene and validation processes that prevent degradation and ensure both Marketing and Sales operate from a single source of truth
• Manage data governance standards and compliance requirements including GDPR and marketing consent frameworks GTM Technology Stack Ownership and Integration
• Own and optimize the go-to-market technology stack including Salesforce, Marketing Cloud Account Engagement, Apollo, Qualified, and LinkedIn Sales Navigator — ensuring seamless integration, reliable data flow, and operational efficiency
• Evaluate, select, and implement new tools that improve team productivity, reduce manual work, or unlock new capabilities across the revenue organization
• Drive adoption of AI-enabled automation to enhance workflow efficiency, personalization at scale, and decision support across marketing and sales functions
Requirement
5+ years in Revenue Operations, Marketing Operations, or Sales Operations within B2B SaaS organizations, with direct accountability for systems that serve both marketing and sales functions across the full customer lifecycle
• Hands-on experience designing and managing automated workflows in Salesforce and Marketing Cloud Account Engagement (Pardot) that span lead capture, nurture, routing, pipeline progression, and customer lifecycle stages
• Demonstrated track record implementing and optimizing B2B sales engagement and data enrichment platforms such as Apollo, Outreach, SalesLoft, or similar tools in environments with high-volume outbound motion
• Experience building lead scoring models, attribution frameworks, and data governance standards that improved conversion rates, pipeline quality, or sales productivity in measurable ways
• Proven ability to work cross-functionally with Marketing, Sales, and Customer Success teams to diagnose operational friction, translate requirements into technical solutions, and drive adoption of new systems or processes
Benefits
Why NeuIQ:
- Culture of Innovation: Join a team that values creativity, experimentation, and disruption in the tech industry.
- Growth Opportunities: NeuIQ is committed to helping our team members grow their skills and careers through learning and development.
- Work-Life Balance: Flexible work options, including [remote/hybrid/on-site], ensuring you can thrive both personally and professionally.
- Diversity and Inclusion: At NeuIQ, we celebrate differences and foster a culture where everyone feels valued and heard.
Equal Opportunity Employer Statement: NeuIQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.
