Job Description
Join the Employee Success team as the Director of Product Marketing Strategy & GTM Execution, where you will lead the strategy, narrative, governance, and execution of enterprise go-to-market initiatives that drive awareness, engagement, adoption, and measurable impact across JPMorganChase. This role is accountable for translating product value, employee needs, and business priorities into clear, consistent messaging, integrated launch plans, channel strategies, executive communications, reusable toolkits, and operating cadences that enable teams to move faster with greater clarity and consistency.
Job Responsibilities
- Lead end-to-end GTM strategy and execution for Employee Success initiatives, aligning stakeholders, messaging, enablement assets, channels, launch plans, and success metrics to drive adoption and continuous improvement.
- Own the GTM narrative and messaging architecture, including value propositions, message maps, executive talk tracks, FAQs, launch narratives, and reusable positioning frameworks for diverse employee and stakeholder audiences.
- Oversee the strategy, recommendations, and performance management of digital and traditional channels to create a unified, seamless employee experience across entry points and advance the organization's omni-channel approach.
- Translate strategy, product value, and employee outcomes into integrated communications plans spanning leadership updates, launch communications, enablement materials, change moments, and clear calls to action.
- Lead executive and strategic communications for high-visibility launches and priorities, including senior leader narratives, talking points, presentation frameworks, anticipated Q&A, and decision-ready materials.
- Establish and run GTM governance, intake, prioritization, approval workflows, tooling, playbooks, and a launch source of truth to improve consistency, speed, quality, and accountability across initiatives.
- Manage the communications, marketing, and product marketing inventory, ensuring materials, templates, toolkits, and assets remain current, accessible, reusable, and aligned with brand, employee experience, and channel standards.
- Partner with HR/Employee Experience, Strategy, Marketing, Communications, Content, Change Management, Product, Customer Success, Analytics, Research, and Design teams to align messaging, readiness, launch execution, and feedback loops.
- Use employee insights, market trends, adoption signals, utilization data, engagement metrics, and stakeholder feedback to refine messaging, strengthen credibility, improve channel performance, and continuously optimize GTM execution.
- Build an editorial rhythm and operating cadence with key stakeholders, prioritizing the highest-impact communications and ensuring timely delivery against GTM milestones.
- Drive adoption of approved messaging and launch materials, reducing rework, increasing leadership alignment, improving readiness, and strengthening comprehension in high-visibility moments.
Required Qualifications, Capabilities, And Skills
- 10 + years of experience in business operations, strategy, consulting, product marketing, integrated communications, technology product storytelling, or strategic communications.
- Proven leadership in GTM strategy, launch orchestration, narrative development, executive communications, or cross-functional program leadership.
- Demonstrated ability to translate complex strategy, product value, and employee or client outcomes into crisp, executable narratives and clear calls to action.
- Experience building messaging architectures, positioning frameworks, communications plans, toolkits, and reusable enablement assets for complex, multi-stakeholder initiatives.
- Strong ability to influence without authority, align senior stakeholders, frame trade-offs, and drive decisions in a highly matrixed environment.
- Executive-grade writing, presentation development, and communication skills, including launch narratives, leadership talking points, FAQs, playbooks, and decision-ready materials.
- Operational rigor across governance, standards, intake, prioritization, approval workflows, editorial cadences, and work management tools.
- Metrics-driven mindset with experience defining, tracking, and reporting adoption, utilization, engagement, communications effectiveness, and feedback quality.
- Comfort operating in ambiguity, building structure, managing competing priorities, and driving continuous improvement at scale.
Preferred Qualifications, Capabilities, And Skills
- Bachelor's degree in Marketing, Communications, Business, Strategy, or a related field.
- Experience with employee, consumer, B2B, enterprise, or platform-level marketing and communications.
- Experience supporting a multi-product portfolio, platform-level narrative, or enterprise GTM organization.
- Experience with omni-channel campaign execution, integrated launch plans, enablement practices, and field or end-user adoption strategies.
- Familiarity with work management and collaboration platforms such as Jira, Monday, Airtable, or similar tools.
- Strong narrative strategy, message mapping, editorial judgment, and executive storytelling skills paired with disciplined execution under tight timelines.
- Demonstrated use of data, insights, proof points, and feedback loops to strengthen message credibility and improve execution.
ABOUT US
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans
About The Team
Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.
Human Resources plays a critical role in driving the employee experience, shaping the firm's culture and building a diverse and inclusive workforce. We are a strategic partner to the business — working with leaders across the firm to hire, develop and retain the best people and help meet business goals. Together, we foster a work environment in which our people are supported, feel like they belong and are able to make an impact through their work. We develop and deliver a suite of products and services that help make JPMorgan Chase an employer of choice and drive our business forward.
