Job Title: Go-To-Market Manager (SAP Service)
Location: Western Pearl, Hitech City Rd, Kothaguda, Hyderabad, Telangana 500084, India
Experience: 5-10+ years
Role Overview
We're hiring a Senior GTM Manager to take a new SAP service to market.
The service is GROW Fast — a faster, fixed-price way for growing companies in the US and Canada to move onto SAP's cloud ERP (S/4HANA Cloud Public Edition), without the cost and delay of a full-scale implementation. We're standing up the practice now, and we need a seasoned operator to own the entire go-to-market — strategy through execution.
This is a build role. You'll define the positioning, set the strategy, and own the number — not inherit someone else's playbook.
What you'll own
- The go-to-market strategy for GROW Fast: positioning, messaging, segmentation, and channel mix — the direction, not just the delivery
- Demand generation end to end, from content and campaigns to a qualified pipeline sales can close
- Translating a technical implementation service into a commercial narrative mid-market buyers act on
- Sales enablement: the assets, case studies, and battlecards the sales and presales teams sell with
- The metrics that matter: building the funnel, reading it, and knowing which levers to pull
What we're looking for
- 8+ years in B2B marketing or go-to-market, with a track record of taking a product or service to market from the front
- Someone with real conviction: you can look at a plan and say what will work, what won't, and what we're wasting money on, because you've seen it play out before
- The judgment to prioritize hard: to kill good-but-not-great ideas and protect the few that matter
- A builder's instinct : you've done this in an early or greenfield environment and know it's a different game from optimizing an established engine
- Deep experience marketing ERP or enterprise software. SAP is ideal; strong ERP experience elsewhere (Oracle, Microsoft Dynamics, NetSuite, Infor) is equally welcome : domain fluency matters more than the specific badge
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