Senior Go-to-Market (GTM) Lead
$150,000 to $185,000
Austin but will consider remote
I'm partnering with an innovative technology organisation to appoint a Senior Go-to-Market (GTM) Lead. This is a high-impact strategic role, ideal for someone who thrives at the intersection of Sales, Marketing, Product and Executive Leadership.
This is not a traditional marketing role. You'll be responsible for shaping strategic growth initiatives, influencing major opportunities before formal procurement begins, and building scalable account-based growth programmes that drive measurable commercial outcomes.
The Opportunity
You'll own and evolve the company's strategic go-to-market motion by:
- Developing and executing Account-Based Marketing (ABM) strategies for key enterprise accounts.
- Building repeatable pre-procurement engagement programmes that influence buying decisions early.
- Partnering with Sales, Product and Executive Leadership on strategic account planning and growth initiatives.
- Leading executive-level GTM planning and prioritisation sessions.
- Creating measurement frameworks linking marketing activity to pipeline and revenue performance.
- Driving win/loss analysis to improve commercial performance and competitive positioning.
- Working with Product Marketing to launch new offerings into strategic accounts.
- Managing external agency and technology partners supporting GTM initiatives.
What We're Looking For
We're interested in speaking with professionals who have:
- 8+ years' experience in strategic Go-to-Market, Account-Based Marketing, Growth Marketing or Revenue Strategy.
- A proven track record building and scaling ABM or strategic account programmes.
- Experience working within complex B2B technology environments with long enterprise sales cycles.
- Strong commercial acumen with experience influencing executive stakeholders.
- Experience aligning Sales, Marketing and Product around strategic growth objectives.
- Strong analytical skills with experience reporting on pipeline performance and commercial impact.
- Hands-on experience with Salesforce and modern ABM platforms.
Highly Desirable
Experience in one or more of the following sectors:
- Transportation Technology
- Intelligent Transportation Systems (ITS)
- Mobility
- Infrastructure Technology
- Public Sector Technology
- GovTech
- Enterprise SaaS
- B2G environments
Why This Role?
This is an opportunity to build and shape a strategic GTM function that has direct visibility with executive leadership. You'll have genuine influence over commercial strategy, work on complex enterprise pursuits, and play a key role in accelerating long-term revenue growth.
If you enjoy building strategic growth programmes, partnering with senior stakeholders, and influencing enterprise buying journeys long before an RFP is issued, this is an excellent opportunity to make a significant impact.
Interested?
Apply directly or contact me for a confidential discussion. I'd be happy to share further details about the company, team, and growth plans.
