Job description:
GTM & Outbound Growth Specialist (B2B Tech)
Location: Bangalore
Experience: 2+ Years
About Blufig
At Blufig, we help B2B technology companies build strong brands, generate demand, and drive revenue. We work exclusively with B2B tech companies including SaaS firms, software companies, IT services providers, and enterprise technology brands. Our team partners with companies across the globe to help them scale through brand strategy, demand generation, content, digital campaigns, and marketing automation. Over the years, we have helped 150+ technology brands improve their visibility, generate qualified leads, and accelerate business growth. We are a team of strategists, marketers, creators, and technologists who believe marketing should ultimately drive measurable business outcomes.
About the Role
This Is Not a Typical Marketing Role. We are looking for someone who can build and run outbound growth engines. If you know how to turn LinkedIn + Email + AI automation into a predictable meeting pipeline, this role is for you. You will own the entire outbound motion — from ICP research and list building to messaging, campaign execution, optimization, and meeting generation. Your success will be measured by qualified meetings and pipeline created. This role is ideal for someone who enjoys experimentation, speed, and performance-driven marketing.
What You’ll Own
1. Outbound Campaign Strategy
• Design multi-touch outbound campaigns across LinkedIn and cold email
• Define ICPs, buyer personas, and targeting strategies
• Build scalable outreach sequences that generate qualified meetings
2. List Building & Targeting
• Identify and build high-quality prospect databases
• Use AI tools and automation to filter irrelevant prospects and refine targeting
• Continuously improve ICP accuracy and campaign targeting
3. Campaign Execution
• Run and manage LinkedIn outreach campaigns
• Execute cold email sequences with personalization
• Launch and optimize multi-touch outbound campaigns
4. Messaging & Personalization
• Write high-performing outbound messaging
• Personalize outreach at scale using AI and automation tools
• Continuously test new messaging angles
5. AI-Powered Outreach Systems
You must be extremely comfortable using AI and automation tools to improve speed and campaign performance. This includes:
• ICP research and targeting
• Filtering and cleaning prospect lists
• Generating personalized outreach messages
• Campaign automation
• Performance analysis and optimization
6. Campaign Analytics & Optimization
• Track campaign performance metrics including:
• Open rates
• Reply rates
• Meeting conversion
• Pipeline contribution
• Continuously optimize campaigns based on data
Ideal Candidate Profile
• 2+ years experience running outbound lead generation campaigns
• Strong experience with LinkedIn outreach and cold email campaigns
• Preferably worked with B2B technology companies / SaaS / IT services
• Proven track record of generating qualified meetings through outbound
• Strong understanding of B2B buyer psychology and messaging
• Highly comfortable using AI tools and automation to scale outreach
• Analytical and highly execution-driven
Tools You May Have Used
• LinkedIn Sales Navigator
• Apollo
• Instantly
• Lemlist
• Clay
• PhantomBuster
• HubSpot / Salesforce
• Zapier / Make
• ChatGPT / Claude / AI writing tools
What We Value Most
We care less about titles and more about results.
You will thrive in this role if you:
• Think like a growth hacker
• Move fast and experiment constantly
• Care deeply about pipeline impact
• Use AI and automation to work 10x faster
Why Join Blufig
• Work with fast-growing B2B technology companies globally
• Be part of a high-performance marketing team
• Opportunity to build cutting-edge AI-powered outreach systems
• Direct exposure to founders, marketing leaders, and GTM teams
• High ownership and autonomy in your role
• Opportunity to experiment, innovate, and build scalable growth engines
Benefits
• Competitive compensation based on capability
• Salary credited on last day of the month – Always
• Company paid health insurance for you and your family
• Exposure to global B2B technology clients
• Opportunity to work with modern marketing and AI tools
• Collaborative team culture
• 5-day work week
Job Types: Full-time, Permanent
