About ZipTier
ZipTier is an end-to-end Marketing AI Assistant for websites and events. Our no-code assistants engage every visitor with answers from your own content, track visitor activity across pages, qualify and capture high-intent leads, book meetings in-chat, and sync enriched leads to your CRM - helping B2B marketing and sales teams convert more prospects into qualified pipeline.
We are early, ambitious, and building in one of the fastest-growing categories: AI for marketing and revenue teams.
About The Role
We are looking for a Founding GTM Associate (Marketing & Sales) to join our team and own our customer acquisition engine end-to-end from the ground up. You will work closely with our founding team to design and execute inbound, outbound, and account expansion playbooks that drive our growth.
What You'll Do
- Build and execute our outbound engine end-to-end: prospecting, list building, email sequences, LinkedIn outreach, and follow-ups. Optimize campaigns across LinkedIn, X, Reddit, Google, Email and AI ecosystems (ChatGPT, Gemini)
- Build out our inbound engine: landing pages, lead capture, content distribution, and nurturing flows that bring prospects to us
- Build out our content engine: write blog posts, case studies, and thought leadership that drive inbound interest and brand awareness
- Pitch and demo to prospects on calls. You'll be on the front line, refining our messaging based on what resonates
- Bring in requirements and feedback from prospects to improve the value proposition of the product
- Track metrics aggressively: CAC, CPL, conversion rates, bounce rates, pipeline growth
- Organize and run webinars to bring in prospects. Participate in conferences and trade shows to generate brand awareness
- Manage our growth stack: CRM, outbound tools, and basic analytics to keep the pipeline organized
- Run experiments constantly: test new channels, messaging, and tactics; double down on what works
What We're Looking For
- 1-2 years in marketing, ideally in a fast-growing B2B SaaS startup
- Bachelor's or Master's degree in Marketing, Sales, Business, or a related field
- Strong verbal and written communication skills, comfortable working with customers worldwide
- Familiar with inbound and outbound techniques: cold outreach, sequences, content marketing, SEO/GEO, lead nurturing, etc.
- Comfortable pitching and presenting: you can confidently walk a prospect through a solution and handle objections
- Active on social media (LinkedIn, X, or similar) and good at creating content that drives inbound
- Comfortable with ambiguity: you can operate under extreme ambiguity and change tactics based on market feedback as you go
- A builder's mindset: you've worked at a startup before and you're genuinely excited about creating something from zero
- Data-driven. Bias for action. Well organized. Self-starter
Why ZipTier
- Be in an early-stage company - grow with us and shape our trajectory with direct access to founders
- Build real marketing and sales skills end-to-end, not just execute narrow tasks
- Run experiments daily: rapid iteration, high impact, zero bureaucracy
- Competitive salary and benefits
- Right field, right time: advance your career in the fast-growing AI and MarTech space
