Our client, a growing manufacturing organization, is seeking a highly organized and analytical Sales Operations Manager to support the commercial team by driving sales efficiency, managing CRM operations, coordinating proposals, and executing marketing initiatives. This individual will play a critical role in supporting both domestic and international sales efforts by ensuring opportunities are tracked effectively, sales processes run efficiently, and leadership has the data needed to make informed business decisions.
This position is ideal for someone who enjoys improving processes, leveraging technology, and supporting sales growth through analytics, CRM management, and commercial operations rather than traditional outside sales.
Essential Responsibilities
- Manage and optimize the company's CRM platform (HubSpot), ensuring data accuracy, reporting integrity, and user adoption.
- Coordinate domestic and international sales quotations, proposals, and bid submissions from initial inquiry through award.
- Track sales opportunities, pipeline activity, and key performance metrics while providing regular reporting to leadership.
- Develop dashboards and KPIs to measure sales performance, pipeline health, forecasting, and marketing effectiveness.
- Analyze sales data and identify trends to improve operational efficiency and support strategic decision-making.
- Partner with sales leadership to improve commercial processes and enhance customer responsiveness.
- Manage inbound leads, ensuring proper routing, follow-up, and accountability throughout the sales cycle.
- Coordinate annual marketing initiatives and budgets while working with internal teams and external marketing resources.
- Oversee the company's digital presence, including website optimization, SEO, paid advertising, social media, and lead generation campaigns.
- Measure marketing performance and provide recommendations to improve lead generation and return on investment.
- Support cross-functional collaboration between Sales, Operations, Engineering, and Customer Service to ensure a seamless customer experience.
- Assist with special projects and commercial initiatives that support the company's continued growth.
Qualifications
- Bachelor's degree in Business, Marketing, Communications, Finance, or a related field preferred.
- 3+ years of experience in Sales Operations, Commercial Operations, CRM Administration, Sales Analytics, Marketing Operations, or a related role.
- Experience administering CRM systems such as HubSpot, Salesforce, Microsoft Dynamics, or similar platforms.
- Strong analytical skills with advanced proficiency in Microsoft Excel.
- Experience developing reports, dashboards, and sales performance metrics.
- Understanding of proposal preparation, bid coordination, and sales support processes.
- Experience coordinating marketing initiatives and digital lead generation efforts is preferred.
- Excellent organizational, project management, and time management skills.
- Strong written and verbal communication skills.
- Self-starter with the ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications
- Experience supporting industrial manufacturing, construction, engineering, or equipment sales organizations.
- HubSpot CRM administration experience.
- Knowledge of SEO, Google Ads, social media marketing, and marketing automation platforms.
- Experience with international sales support and proposal coordination.
- Power BI or similar reporting software experience is a plus.
