You’ve built markets before. Found the first customers, shaped how a product is positioned, and turned strategy into revenue. You’re comfortable in early-stage environments where things aren’t fully defined yet, and that’s exactly where you do your best work.
What matters now is ownership. The chance to shape how a product enters a new market, work closely with leadership, and build something that lasts and makes an impact. You want visibility, influence, and the space to combine strategy with hands-on delivery while working with genuinely interesting AI technology.
This GTM Manager role gives you that platform. You’ll lead the expansion into new markets for an AI-driven personalised packaging business, growing the customer base from the ground up and helping define the commercial approach for the market. With equity and a clear path toward leadership, it’s built for someone who wants something meaningful and see the impact firsthand.
Who’s it for?
Our client is bringing packaging firmly into the 21st century. When you think of packaging and branding you might think of expensive customisation, long lead times, and high minimum order volumes. Our client is changing this. They’re bringing AI powered customisation, branding, and design to the packaging industry to give their customers simple, premium branded packaging, and quickly too.
This is a great opportunity to really make waves in an early-stage business and see the impact of your work. And you’ll be rewarded with a generous compensation package, 401k and healthcare coverage, and even a meaningful equity stake so you can benefit from the company’s long-term success.
What will your day to day look like?
This role is all about spearheading entry into a new market, and you’ll play a pivotal role in scaling operations. Here’s just some of what you’ll be doing:
- Developing and executing a new market entry strategy
- Identifying and engaging with target organisations and contacts
- Collaborating with the leadership team to refine and adjust strategies
- Conducting research into target markets and customers to define approaches
- Being the voice of the customer base and passing market feedback to leadership
- Developing physical and digital GTM tactics
- Translating customer feedback into product requirements
- Building a sales tech stack and CRM workflows
- Developing a repeatable sales playbook for new markets
This role will suit you if you…
- Have built your career in a business development or outreach role
- Have carried (and exceeded) a solo quota
- Love a mix of strategy and execution, and are great at both
- Are familiar with early-stage startups – you get the challenges and opportunities
- Understand how to do market research to inform strategies
Think this could be your next role?
Then we’d love to hear from you! If you’re interested in applying or would like to see the full job description for this role, please get in touch with Richard on richard.farmer@fmctalent.com
The fine print
Reference number: 21833
Temporary or Permanent: Permanent
FMC contact for this role: Richard Farmer
