Company: GoBuildMart
Location: Surat, Gujarat
Work Mode: Full-time | Work from Office
Department: Business / Growth
About the Role
We are looking for an experienced GTM (Go-To-Market) Manager / Head to lead the market launch, customer acquisition, business growth, and revenue strategy for GoBuildMart — an e-commerce platform for building and construction materials.
The person will be responsible for developing and executing GTM strategies, identifying target markets and customer segments, building acquisition channels, and working closely with Sales, Marketing, Product, Operations, and Leadership teams to drive business growth.
Key Responsibilities
- Develop and execute the overall Go-To-Market strategy for GoBuildMart.
- Identify target customer segments such as builders, contractors, architects, interior designers, project owners, and end customers.
- Develop customer acquisition and retention strategies.
- Build and manage sales and business-development channels.
- Identify new market opportunities, cities, customer segments, and product categories.
- Create strategies to increase orders, GMV, customer acquisition, repeat purchases, and revenue.
- Work closely with the vendor/supply team to ensure product availability, pricing, assortment, and service quality.
- Coordinate with Marketing to develop campaigns, promotions, partnerships, and lead-generation initiatives.
- Work with the Product and Technology teams to improve customer journeys and conversion.
- Develop partnerships with builders, contractors, architects, project companies, and other relevant business networks.
- Track market trends, competitors, pricing, customer behaviour, and industry developments.
- Define and monitor key GTM metrics and prepare regular business-performance reports for management.
- Build scalable processes for customer acquisition, sales conversion, onboarding, and market expansion.
- Take ownership of GTM execution from strategy to implementation and measurable business results.
Key Performance Indicators (KPIs)
- Customer acquisition
- Qualified leads and conversion rate
- Number and value of orders
- GMV and revenue growth
- Customer retention and repeat orders
- New market/customer-segment penetration
- Partnership development
- Sales-channel performance
- Customer acquisition cost and ROI
- Overall GTM execution and growth
Required Skills & Experience
- 5+ years of experience in GTM, Business Development, Growth, Sales Strategy, Marketplace, E-commerce, or a related role.
- Experience in launching or scaling a product, marketplace, platform, or business vertical.
- Strong understanding of B2B/B2C customer acquisition and sales funnels.
- Experience in strategy development as well as hands-on execution.
- Strong analytical and problem-solving skills.
- Excellent communication, negotiation, and stakeholder-management skills.
- Ability to work cross-functionally with Sales, Marketing, Product, Technology, and Operations.
- Strong ownership and entrepreneurial mindset.
- Experience in the building materials, construction, real estate, B2B commerce, e-commerce, or marketplace industry will be an advantage.
Who We Are Looking For
We are looking for someone who can think strategically, execute independently, and build the GTM function from the ground up. The ideal candidate should be comfortable working in a fast-paced startup environment and should be focused on measurable business outcomes rather than only strategy or planning.
Apply: hr@gobuildmart.com
Contact: 75748 57783
