Role Description The GTM Manager will be responsible for defining and executing go-to-market strategies for OEM services. This full-time office role is based in the London Area, United Kingdom, Day-to-day responsibilities include developing market segmentation and targeting plans, coordinating product and service launches, and aligning marketing, sales, and client success teams around unified GTM initiatives. The GTM Manager will analyze market trends, customer insights, and competitive positioning to refine value propositions and messaging. The role also involves planning and tracking GTM campaigns, optimizing demand generation activities, and reporting on performance to leadership while ensuring consistent brand and client experience across channels.
Qualifications
- GTM strategy, market segmentation, and positioning skills, including experience designing and leading go-to-market plans for services or B2B offerings.
- Marketing and demand generation capabilities, such as campaign planning, content collaboration, digital marketing coordination, and funnel optimization.
- Sales enablement and revenue alignment skills, including development of sales playbooks, messaging, collateral, and close partnership with sales and client success teams.
- Analytical and research skills, including market and competitor analysis, customer insight gathering, performance measurement, and data-driven decision-making.
- Project and stakeholder management abilities, including cross-functional collaboration, timeline and budget management, and effective communication with senior stakeholders.
- Strong written and verbal communication skills, with the ability to craft clear value propositions and translate complex services into compelling client narratives.
- Experience in OEM
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience in go-to-market or product marketing roles.
- Comfort working in a hybrid environment in the London Area, United Kingdom, with the ability to collaborate effectively both in person and remotely.
