Job Title

Go-To-Market (GTM) & Growth Lead

Location

Remote (U.S.-based preferred)

About SCRUBgpt

SCRUBgpt is an AI-powered business assistant built to help blue-collar professionals and service-based entrepreneurs operate, grow, and scale more efficiently. We’re launching the next version of our platform and are looking for a hands-on GTM leader to help drive adoption through community-led growth, content, and lifecycle marketing.

This is an early-stage, high-impact role working directly with the Founder & CEO.

The Opportunity

We are seeking a GTM & Growth Lead to design and execute an organic-first go-to-market strategy for an AI SaaS product serving trades and service professionals (e.g., cleaners, landscapers, handymen, and similar verticals).

This role is ideal for someone who understands consumer SaaS growth, community-driven acquisition, and content-led activation—and who prefers execution over slide decks.

Key ResponsibilitiesGo-To-Market & Growth

Plan and execute a GTM strategy for a SaaS product launch and user migration
Drive organic user acquisition through communities, content, and partnerships
Support trial-to-paid conversion and early retention initiatives

Community & Content

Engage authentically in relevant online communities (e.g., Facebook groups, creator ecosystems)
Help shape a repeatable content engine (short-form video, social posts, educational content)
Collaborate with internal teams on messaging and positioning

Lifecycle & Activation

Build and optimize onboarding, nurture, and re-engagement flows
Support email and CRM workflows tied to user behavior
Identify friction points in onboarding and activation

Partnerships & Experiments

Identify and coordinate micro-influencer or creator partnerships
Support lightweight paid acquisition tests (optional, data-driven)
Track performance and iterate quickly based on results

Reporting & Feedback

Share weekly progress updates and insights
Recommend improvements based on user response and performance data

What We’re Looking For

Required

Experience with SaaS or app-based GTM, growth, or lifecycle marketing
Strong understanding of organic acquisition and community-led growth
Comfortable working with early-stage products and founders
Hands-on executor (you do the work, not just manage it)
Clear communicator, async-friendly

Nice to Have

Experience marketing to SMBs, solopreneurs, or blue-collar audiences
Familiarity with email automation, CRMs, or growth tools
Comfort running small experiments and learning fast
Startup or agency background

Engagement Details

Type: Contract / Part-time
Hours: ~10–15 hours per week (flexible)
Compensation: Competitive, stage-appropriate; opportunity to scale with results
Reporting to: Founder & CEO

Why Join SCRUBgpt

Work directly with the founder on a real product with real users
Influence GTM strategy at the ground floor of a growing AI platform
Flexible, remote-first collaboration
Opportunity to expand scope as traction grows

How to Apply
Apply via Indeed with your profile. Selected candidates will be asked to share examples of relevant GTM or growth work during the interview process.

Job Type: Part-time

Pay: From ₹22,451.33 per month

Expected hours: 15 – 40 per week

Work Location: Remote

The CoBuilders Jobs

Go-To-Market & Growth Lead