About SBG

SBG Inc. is an entrepreneur center providing strategic, financial, and operational support from a diverse group of companies under the SBG Inc. umbrella. Our role is to help business owners build, manage, and scale successful companies by centralizing expertise in accounting, tax, finance, business advisory services, mergers & acquisitions, marketing, website designing, paralegal, corporate registries, and much more.

SBG Inc. delivers structure, clarity, and leadership across its portfolio—ensuring strong financial governance, regulatory compliance, and informed decision-making—so each operating company can focus on growth, performance, and long-term sustainability.

Our Brands

CPG Media – Full-service digital media, web development, and hosting.
Strategic Tax & Business Solutions – Customized tax planning, accounting, and business advisory services.
My Business For Sale – Mergers & Acquisitions
Divorce Mentors – Supporting individuals and families who are going through separation and divorce.

Financial Advisory

25+ years delivering personalized planning and investment advice for confident decisions

SBG Inc. is committed to excellence, innovation, and helping people and businesses succeed.

About the Role

The Chief Financial Officer (CFO) is a senior executive responsible for overseeing the financial strategy, accounting, and tax functions for SBG Inc. and all companies operating under SBG. This role provides centralized financial leadership across multiple entities, ensuring consistency, accuracy, compliance, and strategic alignment.

The CFO works closely with ownership, executive leadership, and company managers to support decision-making, improve profitability, manage risk, and guide long-term growth across the entire group.

Responsibilities:

Group Financial Leadership & Strategy

Performance Management, KPIs & Financial Planning

Develop, implement, and monitor key performance indicators (KPIs) at the group and entity level to measure financial health, operational efficiency, and profitability.
Design and maintain management dashboards and reporting tools to provide timely, actionable insights to ownership and executive leadership.
Lead the annual budgeting process across all entities, ensuring alignment with strategic goals and operational plans.
Oversee budgeting, forecasting, and cash flow management, including rolling forecasts, variance analysis, and scenario modeling, to support proactive strategic decision-making.
Analyze budget-to-actual results, identify variances, and recommend corrective actions to improve performance.
Partner with business leaders to translate KPIs and financial results into clear recommendations and strategic actions.
Establish financial targets and accountability frameworks to drive performance, cost control, and sustainable growth.
Serve as the senior financial leader for SBG Inc. and all subsidiary and affiliated companies.
Develop and implement (with assistance from the department managers), group-wide financial strategies, budgets, forecasts, and cash-flow planning.
Provide strategic financial advice to ownership and executive leadership on growth initiatives, restructuring, acquisitions, and divestitures.
Analyze entity-level and consolidated financial performance, identifying risks, trends, and opportunities.

Accounting & Financial Oversight

Oversee all accounting operations across the SBG group, ensuring consistent policies and procedures.
Ensure accurate and timely monthly, quarterly, and annual financial reporting for each entity and on a consolidated basis.
Review and approve financial statements, internal reports, and management dashboards.
Establish and maintain strong internal controls and financial governance.

Multi-Entity & Operational Support

Support company managers and leadership with financial analysis, budgeting, and performance monitoring.
Standardize accounting systems, reporting frameworks, and workflows across all companies.
Oversee intercompany transactions, cost allocations, and transfer pricing considerations where applicable.
Improve efficiencies through process optimization and technology adoption.

Leadership & Team Management

Lead and mentor staff across the SBG group.
Provide guidance to Directors, Managers, and external advisors.
Foster a culture of accountability, professionalism, and continuous improvement.
Support staffing, training, and performance management within the finance function.

Risk Management & Governance

Identify financial, tax, and operational risks across the group and implement mitigation strategies.
Oversee financial aspects of contracts, financing arrangements, and insurance coverage.
Ensure ethical financial practices and strong governance standards across all entities.

Job Requirements:

CPA designation preferred (CMA, CGA, or equivalent experience considered).
Minimum 5 years experience in Canadian public accounting and/or senior financial leadership.
Demonstrated experience managing multiple entities or a group structure.
Strong expertise in Canadian tax (T1, T2, T3, T5, GST), and financial reporting.
Proficiency in CaseWare, QuickBooks Online, Profile, and advanced Excel.
Strong leadership, communication, and strategic decision-making skills.
Ability to translate complex financial information into clear business insights.

Candidate Profile:

Strategic Advisor: Partners with ownership and leadership to guide growth, profitability, and long-term planning.
Group-Level & Operational Thinker: Oversees multiple businesses with varying needs, ensuring operational alignment, efficiency, and control.
People-Centered Leadership: Balances high-level strategy with hands-on oversight, mentoring teams, and fostering accountability across entities.
Judgment & Integrity: Makes high-stakes decisions responsibly, maintains confidentiality, and earns trust across stakeholders.
Executive Communicator: Translates complex financial and business information into clear, actionable guidance for leadership, stakeholders, and clients.
Client & Relationship Focused: Builds trusted, long-term relationships with business owners, executives, and key stakeholders.

Work Environment:

This role is based in a professional office setting and works closely with leadership across multiple companies. Hybrid or flexible work arrangements may be available. Reasonable accommodations will be provided for individuals with disabilities.

Physical Requirements:

This role involves regular sitting, standing, walking, and frequent use of hands for typing and operating office equipment. Speaking and listening in person and by phone are also essential. We provide reasonable accommodations for individuals with disabilities. Some driving as needed.

Why Work With Us:

Executive leadership role with group-wide influence
Opportunity to work across diverse industries and companies
Flexible scheduling and work-from-home options
Supportive, professional, no-drama culture
Competitive compensation and benefits

Direct Reports: CEO (SBG Inc.)

Job Type: Full-Time

Schedule: Monday–Friday, 9:00am–5:00pm (some overtime required)

Compensation: Salary and performance-based incentives, commensurate with experience

Benefits: Dental, Extended Health Care, Vision, On-site Parking

Language: English (required)

Work Location: In person

Apply online or submit your resume to admin@sbginc.ca.

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Chief Financial Officer (CFO)