Chief Revenue Officer (CRO) / General Manager

Location: Oceanport, NJ

Reports To: Owner Club Size: ~2,500 Active Members Status: Full-Time, Exempt

About the Club

The Fort Athletic Club is a premier private fitness and wellness club serving approximately 2,500 members through high-quality fitness facilities, personal training, group training, and specialized wellness offerings. We are committed to exceptional member experiences, strong culture, and sustainable growth. We are seeking a strategic, hands-on Chief Revenue Officer to lead all revenue functions and drive long-term profitability.

Position Summary

The Chief Revenue Officer (CRO) is responsible for all revenue-generating functions, including membership sales and retention, marketing, personal training, group training, wellness services, and corporate partnerships. This role combines executive-level strategy with operational leadership, ensuring that revenue initiatives are effectively executed at the club level. The CRO partners closely with Ownership and Operations to maximize growth, retention, and per-member revenue.

Key Responsibilities

Revenue Strategy & Leadership

Develop and execute a comprehensive revenue strategy for a 2,500-member premium fitness club, balancing acquisition, retention, pricing, and program innovation.
Lead, mentor, and hold accountable leaders across membership, sales, marketing, personal training, group fitness, and wellness.
Own revenue forecasting, pricing strategy, and annual planning to achieve growth and profitability targets.

Membership Sales & Retention

Establish performance systems, KPIs, and accountability for membership sales and retention.
Improve lead generation, conversion rates, onboarding experience, and early-stage member engagement.
Drive retention through usage analytics, proactive outreach, loyalty initiatives, and service excellence.
Partner with operations to ensure premium service delivery that supports retention and lifetime value.

Marketing & Communications

Lead data-driven marketing initiatives to increase brand visibility, lead volume, and program participation.
Oversee digital marketing, CRM campaigns, referrals, community partnerships, and member communications.
Ensure consistent brand messaging across all platforms and touchpoints.

Personal Training, Group Training & Program Revenue

Drive growth in personal training, small group training, and specialty programs.
Design compensation and incentive structures aligned with revenue and retention goals.
Collaborate with fitness leadership to launch new programs and optimize schedules for utilization and profitability.

Performance & Financial Management

Build and maintain dashboards tracking membership KPIs, revenue performance, retention, and department financials.
Partner with Finance to manage forecasting, budgeting, and variance analysis.
Identify underperforming areas and lead strategic adjustments.

Partnerships & Community Engagement

Develop corporate wellness partnerships and local business relationships to generate new revenue streams.
Lead community engagement initiatives and events that strengthen brand presence and lead generation.

Qualifications

Required

7+ years of leadership experience in revenue, sales, marketing, or commercial operations.
Experience managing multiple revenue streams in fitness, hospitality, recreation, or membership-based businesses.
Strong analytical and financial acumen, including forecasting, KPI analysis, and budget management.
Proven ability to lead cross-functional teams in a service-driven environment.

Preferred

Experience in a 1,500–5,000 member fitness club or comparable health and wellness organization.
Familiarity with CRM and club management platforms (ABC Fitness, Jonas, Mindbody, etc.).
Background in premium, luxury, or boutique fitness environments.
Bachelor’s degree required; MBA or advanced degree a plus.

Key Competencies

Revenue strategy and optimization
Executive leadership and people development
Member experience and retention strategy
Data-driven decision making
Financial planning and forecasting
Program innovation and growth

Compensation & Benefits

Base Salary: $120,000/year
Performance-based incentives tied to membership growth, personal training revenue, and retention metrics
Total compensation potential: $150,000–$200,000/year
Health and dental benefits
Complimentary club membership

THE FORT ATHLETIC CLUB INC Jobs

Chief Revenue Officer / General Manager