Chief Revenue Officer (CRO) / General Manager
Location: Oceanport, NJ
Reports To: Owner Club Size: ~2,500 Active Members Status: Full-Time, Exempt
About the Club
The Fort Athletic Club is a premier private fitness and wellness club serving approximately 2,500 members through high-quality fitness facilities, personal training, group training, and specialized wellness offerings. We are committed to exceptional member experiences, strong culture, and sustainable growth. We are seeking a strategic, hands-on Chief Revenue Officer to lead all revenue functions and drive long-term profitability.
Position Summary
The Chief Revenue Officer (CRO) is responsible for all revenue-generating functions, including membership sales and retention, marketing, personal training, group training, wellness services, and corporate partnerships. This role combines executive-level strategy with operational leadership, ensuring that revenue initiatives are effectively executed at the club level. The CRO partners closely with Ownership and Operations to maximize growth, retention, and per-member revenue.
Key Responsibilities
Revenue Strategy & Leadership
- Develop and execute a comprehensive revenue strategy for a 2,500-member premium fitness club, balancing acquisition, retention, pricing, and program innovation.
- Lead, mentor, and hold accountable leaders across membership, sales, marketing, personal training, group fitness, and wellness.
- Own revenue forecasting, pricing strategy, and annual planning to achieve growth and profitability targets.
Membership Sales & Retention
- Establish performance systems, KPIs, and accountability for membership sales and retention.
- Improve lead generation, conversion rates, onboarding experience, and early-stage member engagement.
- Drive retention through usage analytics, proactive outreach, loyalty initiatives, and service excellence.
- Partner with operations to ensure premium service delivery that supports retention and lifetime value.
Marketing & Communications
- Lead data-driven marketing initiatives to increase brand visibility, lead volume, and program participation.
- Oversee digital marketing, CRM campaigns, referrals, community partnerships, and member communications.
- Ensure consistent brand messaging across all platforms and touchpoints.
Personal Training, Group Training & Program Revenue
- Drive growth in personal training, small group training, and specialty programs.
- Design compensation and incentive structures aligned with revenue and retention goals.
- Collaborate with fitness leadership to launch new programs and optimize schedules for utilization and profitability.
Performance & Financial Management
- Build and maintain dashboards tracking membership KPIs, revenue performance, retention, and department financials.
- Partner with Finance to manage forecasting, budgeting, and variance analysis.
- Identify underperforming areas and lead strategic adjustments.
Partnerships & Community Engagement
- Develop corporate wellness partnerships and local business relationships to generate new revenue streams.
- Lead community engagement initiatives and events that strengthen brand presence and lead generation.
Qualifications
Required
- 7+ years of leadership experience in revenue, sales, marketing, or commercial operations.
- Experience managing multiple revenue streams in fitness, hospitality, recreation, or membership-based businesses.
- Strong analytical and financial acumen, including forecasting, KPI analysis, and budget management.
- Proven ability to lead cross-functional teams in a service-driven environment.
Preferred
- Experience in a 1,500–5,000 member fitness club or comparable health and wellness organization.
- Familiarity with CRM and club management platforms (ABC Fitness, Jonas, Mindbody, etc.).
- Background in premium, luxury, or boutique fitness environments.
- Bachelor’s degree required; MBA or advanced degree a plus.
Key Competencies
- Revenue strategy and optimization
- Executive leadership and people development
- Member experience and retention strategy
- Data-driven decision making
- Financial planning and forecasting
- Program innovation and growth
Compensation & Benefits
- Base Salary: $120,000/year
- Performance-based incentives tied to membership growth, personal training revenue, and retention metrics
- Total compensation potential: $150,000–$200,000/year
- Health and dental benefits
- Complimentary club membership
