The Chief Revenue Officer (CRO) leads all advertising revenue growth and customer relationship strategy across all Georges Media markets, including Baton Rouge, New Orleans, Acadiana, Shreveport-Bossier, St. Tammany, and regional weeklies. This is a hands-on, in-market role, working directly with sales representatives and managers to coach, develop, and execute high-performance sales activity. The CRO drives three core areas:

Sales leadership, management, and performance
Client growth and advertising strategy
Community, industry, and business leadership

This role partners closely with digital strategy, product, marketing, finance, news, and executive leadership to expand market share, improve customer experience, and deliver high-value advertising solutions.

Primary Responsibilities & Essential Duties

Sales Leadership & Management (Priority Focus)

Provide hands-on, daily sales leadership—working directly with reps and managers in the field to drive performance, improve execution, and support high-value client activity.
Implement and oversee all core sales management processes, including pipeline development, forecasting, account planning, and proposal strategy.
Ensure strong adoption of a consistent, disciplined sales process with defined best practices, behaviors, and accountability standards.
Recruit, coach, motivate, and develop a high-performing, digitally strong sales organization across all markets.
Monitor revenue pipelines and performance metrics; adjust strategy to meet or exceed growth targets.
Establish clear accountability through metrics, ensuring compensation structures align with expectations and performance.

Advertising Strategy & Client Growth

Analyze, plan, and execute strategies that drive advertising revenue growth across all markets and platforms.
Lead the creation and execution of multi-market revenue strategies with clear priorities and tight alignment across markets.
Build and strengthen senior-level client relationships, particularly at the C-suite level.
Prospect, pitch, and close new high-value clients across Louisiana.
Promote a culture of innovation, creative advertising solutions, and exceptional client service.
Develop standardized outreach and communication strategies across sales, marketing, and client management teams.
Use market research, customer insights, and competitive analysis to shape advertising strategy and product development.

Community & Business Leadership

Represent Georges Media as a senior leader in business, civic, and community settings.
Attend and support high-impact client events and community engagements across the state.
Expand new sales channels, partner programs, and third-party reseller opportunities.

Operational & Cross-Functional Responsibilities

Work with finance to manage revenue budgets, forecasting, and performance tracking.
Partner with digital, marketing, and product teams to strengthen digital revenue performance and enhance customer experience.
Foster a “lean startup” culture of experimentation, rapid iteration, and continuous learning.

Qualifications

Bachelor’s degree or equivalent experience preferred.
Minimum of five years of successful sales leadership experience.
Proven ability to lead high-performing sales teams in a hands-on environment.
Multi-market sales leadership experience
Strong strategic planning, communication, analytical, and interpersonal skills.
Experience managing revenue budgets and financial performance.
Deep expertise in multi-platform advertising, with strong digital capability.
Thorough understanding of sales processes, marketing channels, and ROI-based advertising strategy

The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.

Salary: Commensurate with experience

Benefits: Medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO and 401k Retirement Savings company match.

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Chief Revenue Officer