How to Apply

Send your resume to brandon.makowski@waterlooturf.com along with a short video (1-2 minutes, recorded on your phone is fine) telling us why this role is a fit for you. We’re not looking for a polished production. We want to hear what you’ve built, what you’ve managed, and why you want to build something from the ground up. Resumes without a video submission will not be considered.

All resume and video submissions will remain confidential.

The Opportunity

We’re launching a Waterloo Turf franchise in the Tampa Bay market and looking for an operator, not just a manager, to build and run it. Waterloo Turf is the fastest growing artificial turf franchise in the country with plans to become a national brand. This is a ground-floor opportunity to lead a high-growth installation business backed by a proven franchise system, strong consumer demand, and Florida-specific regulatory tailwinds driving turf adoption.

Sales will be your primary activity. You’ll also oversee estimating, crew coordination, project delivery, and P&L performance. In return, you’ll earn a competitive base salary, uncapped commission on revenue you generate, and equity. That gives you real financial upside as you grow the business. We’re looking for someone who will treat this business as their own, with ownership-level economics to match.

What You’ll DoSales & Business Development (Primary Focus)

Manage and convert inbound leads generated by the franchisor’s marketing engine
Conduct on-site consultations, measure properties, and prepare accurate estimates
Build relationships with homeowners, property managers, HOAs, contractors, and commercial clients across Tampa Bay
Own the full sales cycle from first contact to signed contract

Operations & Project Delivery

Coordinate and manage independent installation crews to deliver high-quality turf projects on time and on budget
Oversee job scheduling, material procurement, and quality control across all active projects
Ensure every installation meets Waterloo Turf’s brand standards and manufacturer specifications
Manage subcontractor relationships as needed for grading, drainage, or specialty work

P&L & Business Management

Manage the territory’s day-to-day financial performance including revenue, margins, and job-level profitability
Track and manage job costs, labor efficiency, and overhead
Report on KPIs and work collaboratively with ownership on growth strategy and resource allocation
Leverage Waterloo Turf’s systems, playbooks, and franchise support to scale efficiently

Who You Are

3+ years of experience in a sales-driven role, GM position, or operations leadership in home services, construction, landscaping, or a related field
Proven closer. You are comfortable in front of customers, confident running consultative sales conversations, and motivated by hitting targets
Financially literate with experience managing a P&L, job costing, and margin analysis
Ownership mentality. You treat the business like it’s yours, sweat the details, and hold yourself to a higher standard than anyone else would
Familiarity with the Tampa Bay market is a strong plus
Detail-oriented and high-integrity. You don’t cut corners, you don’t game the system, and you take pride in doing things right
Experience in artificial turf, pavers, irrigation, or outdoor construction is a bonus but not required

Compensation & Upside

Base Salary

$60,000 – $90,000 depending on experience

Commission

Commission on revenue generated

Equity

Share in the financial upside as the business grows

Benefits

Details discussed during the interview process

Pay: $60,000.00 - $150,000.00 per year

Benefits:

Health insurance

Work Location: In person

Waterloo Turf - Tampa/St. Petersburg Jobs

General Manager, Sales Operations Manager