How to Apply
Send your resume to brandon.makowski@waterlooturf.com along with a short video (1-2 minutes, recorded on your phone is fine) telling us why this role is a fit for you. We’re not looking for a polished production. We want to hear what you’ve built, what you’ve managed, and why you want to build something from the ground up. Resumes without a video submission will not be considered.
All resume and video submissions will remain confidential.
The Opportunity
We’re launching a Waterloo Turf franchise in the Tampa Bay market and looking for an operator, not just a manager, to build and run it. Waterloo Turf is the fastest growing artificial turf franchise in the country with plans to become a national brand. This is a ground-floor opportunity to lead a high-growth installation business backed by a proven franchise system, strong consumer demand, and Florida-specific regulatory tailwinds driving turf adoption.
Sales will be your primary activity. You’ll also oversee estimating, crew coordination, project delivery, and P&L performance. In return, you’ll earn a competitive base salary, uncapped commission on revenue you generate, and equity. That gives you real financial upside as you grow the business. We’re looking for someone who will treat this business as their own, with ownership-level economics to match.
What You’ll DoSales & Business Development (Primary Focus)
- Manage and convert inbound leads generated by the franchisor’s marketing engine
- Conduct on-site consultations, measure properties, and prepare accurate estimates
- Build relationships with homeowners, property managers, HOAs, contractors, and commercial clients across Tampa Bay
- Own the full sales cycle from first contact to signed contract
Operations & Project Delivery
- Coordinate and manage independent installation crews to deliver high-quality turf projects on time and on budget
- Oversee job scheduling, material procurement, and quality control across all active projects
- Ensure every installation meets Waterloo Turf’s brand standards and manufacturer specifications
- Manage subcontractor relationships as needed for grading, drainage, or specialty work
P&L & Business Management
- Manage the territory’s day-to-day financial performance including revenue, margins, and job-level profitability
- Track and manage job costs, labor efficiency, and overhead
- Report on KPIs and work collaboratively with ownership on growth strategy and resource allocation
- Leverage Waterloo Turf’s systems, playbooks, and franchise support to scale efficiently
Who You Are
- 3+ years of experience in a sales-driven role, GM position, or operations leadership in home services, construction, landscaping, or a related field
- Proven closer. You are comfortable in front of customers, confident running consultative sales conversations, and motivated by hitting targets
- Financially literate with experience managing a P&L, job costing, and margin analysis
- Ownership mentality. You treat the business like it’s yours, sweat the details, and hold yourself to a higher standard than anyone else would
- Familiarity with the Tampa Bay market is a strong plus
- Detail-oriented and high-integrity. You don’t cut corners, you don’t game the system, and you take pride in doing things right
- Experience in artificial turf, pavers, irrigation, or outdoor construction is a bonus but not required
Compensation & Upside
Base Salary
$60,000 – $90,000 depending on experience
Commission
Commission on revenue generated
Equity
Share in the financial upside as the business grows
Benefits
Details discussed during the interview process
Pay: $60,000.00 - $150,000.00 per year
Benefits:
Work Location: In person
