About Effi

At Effi, we’re building the smartest platform for Finance Brokersin Australia.

We don’t just sell software or off-the-shelf solutions, we partner with enterprises to create new customer experiences, drive operational efficiency, and unlock monetisation opportunities at scale through our breakthrough CRM platform.

With major AI product releases on the horizon, this is an incredibly exciting time to join a business with strong momentum, ambitious growth plans, and genuine market opportunity.

The Opportunity

We’re looking for a high-performing GTM Lead with a strong sales mindset, commercial drive, and the hustle needed to thrive in a fast-paced startup environment. This is our first role in Sales within Effi. We have grown through word of mouth and with $0 marketing to date.

This role is ideal for someone who loves solving customer problems, building relationships, owning revenue outcomes, and turning opportunities into long-term enterprise partnerships.

You’ll work directly with brokers, enterprise groups, lenders, and financial services businesses looking for CRM, AI capabilities, workflow automation, and scalable growth solutions. You will be doing demo of the CRM capabilities and how our solution can solve our potential client's problems. This is a very hands on role requiring you to manage the pipeline, completing the demo and getting the contract signed.

This role is primarily focused on inbound opportunities, with outbound activity to support strategic growth initiatives. This role suits someone who has a strong sales background with sales process and doesn't mind owning the process end to end.

Key Responsibilities

Enterprise Sales & Growth

Manage inbound leads and enquiries from qualification through to close

Run tailored demos and guide prospects through a structured sales process

Convert opportunities into long-term enterprise customers

Achieve monthly and quarterly revenue targets

Negotiate commercials and proposals where required

Strategic Consulting / Solution Selling

Advise customers on workflow design, personas, automations, integrations, and AI use cases

Translate client pain points into clear commercial solutions

Build value-led business cases for prospects

Account Expansion

Identify cross-sell, upsell, and expansion opportunities across enterprise accounts

Drive strong adoption outcomes post-sale

Work closely with onboarding and operations teams to ensure success

Growth Operations

Maintain strong CRM hygiene and accurate pipeline management

Use AI tools to create presentations, proposals, and tailored use cases

Help build scalable sales processes and repeatable growth systems

Do outbound prospecting when required

What We’re Looking For

You Are:

Approachable, confident, and highly commercial

Sales-focused and target-driven

Strong at building trust and relationships quickly

Comfortable owning revenue outcomes

Process-oriented and disciplined

Thrives in ambiguity, pace, and startup hustle

Independent, proactive, and solutions-focused

Obsessed with solving customer problems

Experience Required:

1+ years B2B sales experience working for a global SaaS/CRM company with proven new business results and meeting KPIs

Experience running demos and managing sales cycles

CRM / SaaS / fintech / tech sales experience preferred

Strong pipeline management capability

Comfortable handling high lead volumes

Excellent time management and follow-through

Familiarity with AI tools / AI agents

Highly Desirable:

Exposure to APIs, integrations, SDKs

Mortgage broking / lending / finance industry experience

Experience building lead lists and outbound campaigns

Strong analytical and commercial thinking

Experience mentoring or helping scale teams

What Success Looks Like

Within your first 3 months:

Build a high-converting inbound pipeline

Win quality enterprise accounts

Drive expansion revenue across existing customers

Become a trusted commercial advisor to clients

Help shape Effi’s next growth phase

Why Join Effi?

Join a high-growth tech business with strong momentum

Work directly with enterprise customers and senior leadership

Be part of exciting AI-led product releases

Strong learning and career growth opportunities

Real pathway into leadership as the business scales

Help build meaningful technology for a growing market

Important Note

This role is strictly Sydney office-based.

Apply Now

If you’re hungry, ambitious, commercially sharp, and want to make a real impact in a growing business — we’d love to hear from you.

Effi Technologies (Effi) Jobs

Go To Market (GTM) Lead