Hiring: GTM Lead (Growth | Data | Systems)

Location: Gurgaon(onsite)

🚀 Role Overview

As a GTM Lead, you will own and drive the entire top-of-funnel motion — from identifying target accounts to launching campaigns and optimizing performance.

You’ll collaborate with Sales and Marketing leadership to build a data-backed, repeatable GTM model that fuels pipeline and revenue growth.

Your work will directly impact how businesses:

· Attract prospects and partners

· Expand market presence

· Generate and convert pipeline

🎯 Key Responsibilities

🧠 Account Research, Targeting & GTM Foundations

· Define ICPs, segmentation, category POVs, value propositions, and buying triggers

· Build high-quality target account lists using tools like Clay, LinkedIn Sales Navigator, and enrichment platforms

· Identify buying signals and map key decision-makers across accounts

· Document structured account intelligence for personalized outreach

✍️ Positioning, Messaging & Outreach Enablement

· Translate GTM insights into strong positioning and messaging frameworks

· Create personalized messaging for sales-led and product-led growth motions

· Ensure consistency across email, LinkedIn, and sales conversations

📩 Outbound Campaign Design & Execution

· Build and execute multi-touch outbound campaigns across email & LinkedIn

· Use tools like SalesHandy, SmartLead, Instantly, etc.

· Manage outbound infrastructure (domains, warm-up, deliverability, sender reputation)

· Continuously A/B test subject lines, messaging, and timing

📊 Pipeline Generation & Lead Qualification

· Manage inbound & outbound responses with context-aware follow-ups

· Qualify leads based on ICP fit, intent, and readiness

· Maintain accurate pipeline updates and ensure smooth handoffs to sales teams

🚀 Launch Planning & Demand Programmes

· Translate product/service roadmaps into structured GTM and demand programs

· Align outbound, inbound, content, and sales efforts around launches

📈 Playbooks, Reporting & Optimisation

· Build scalable GTM playbooks across outbound, SEO, paid, and brand-led growth

· Track KPIs: outreach volume, open rates, reply rates, meetings, pipeline

· Identify high-performing segments and optimize campaigns

· Create dashboards and reporting systems for leadership visibility

· Continuously refine targeting, messaging, and sequencing strategies

✅ Requirements

· 4–5 years of experience in:

· Outbound Sales / Growth Ops / Demand Generation

· Preferably in B2B SaaS or product companies

· Strong hands-on experience with outbound tools & GTM systems

· Analytical mindset with a strong bias for experimentation

· Ability to build processes from 0 → 1 and scale them

· Excellent communication and storytelling skills

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GTM Lead