About the Company

Befree is building an offshoring-intent go-to-market engine: a single, dynamic 4-dimension framework that scores every account on its economic case, operational readiness, risk tolerance and social-licence risk, then drives that framework through four connected platforms — Clay (orchestrate: source & enrich), ROX (prioritise), Hyperbound (practise) and Trumpet (prove) — into HubSpot.

About the Role

The single accountable owner of Befree's offshoring-intent GTM stack — one 4-dimension framework orchestrated through Clay, ROX, Hyperbound and Trumpet into HubSpot. This is a systems-and-data role that sits across Sales, Marketing and Enablement — because the value isn't in any one tool, it's in the connections between them and the shared data model none of those teams owns alone.

Responsibilities

Own the GTM system end to end
Single point of accountability for the end-to-end loop: orchestrate (Clay) → prioritise (ROX) → practise (Hyperbound) → prove (Trumpet)
Data sourcing & enrichment (Apollo + providers), signal capture, list-building recipes, waterfall & dedupe logic feeding ROX
Scoring-model config, signal sources, account-ranking logic, next-best-action rules
Scorecard/rubric config, persona bots, module library, Kota automations
CMS governance, Pod templates, personalisation rules, engagement tracking
HubSpot sync, cross-platform data flow, closed-loop signals, reporting
Framework integrity: The 4 dimensions, persona map, weights and the discount multiplier

Qualifications

Experience in owning a modern GTM/RevOps stack end to end
Comfortable in a data model as in a sales conversation
Proven track record of earning rep adoption of a new system

Required Skills

Systems & integration fluency
Data & analytics
GTM / sales-process depth
Enablement & content sense
Change management
Continuous-improvement mindset

Preferred Skills

Experience with AI features, tools and signals

Equal Opportunity Statement

Befree is an equal-opportunity employer. We welcome applicants of all backgrounds and are happy to make reasonable adjustments to the recruitment process on request.

Befree

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